Mercantile Commercial Capital Announces Annual "Boatie" Awards

Mercantile Commercial Capital Announces Annual "Boatie" Awards

Mercantile Commercial Capital LLC, the Altamonte Springs firm that ranks as one of the largest U. S. providers of Small Business Administration (SBA) 504 loans for small business owners who want to acquire or develop their own facilities, awarded 10 "Boatie" Awards for outstanding contributors in 2006.

Altamonte Springs, FL (PRWEB) March 21, 2007

Mercantile Commercial Capital LLC, the Altamonte Springs firm that ranks as one of the largest U. S. providers of Small Business Administration (SBA) 504 loans for small business owners who want to acquire or develop their own facilities, awarded 10 "Boatie" Awards for outstanding contributors in 2006.

The 2006 "Boatie" Award recipients include:

Lynn Henricks of Henricks & Associates for Service Professional of the Year 2006 (www. henricksandassoc. com);

The Scott Partnership for Architect of the Year 2006 (www. scottarchitects. com);

Birchmier Construction, Inc. for Developer of the Year 2006;

Chris Kozlowski of Kozco Realty & Mortgage for Mortgage Broker of the Year 2006 (www. kozcorealty. com and www. sakllc. com);

Charles Edwards of The Gainsborough Group for General Contractor of the Year 2006 (www. gainsboroughgroup. com);

Mindcomet for Construction Project of the Year 2006 (www. mindcomet. com);

Mike Heidrich of NAI Realvest for Commercial Real Estate Broker of the Year 2006 (www. realvest. com);

Marinas, LLC dba Boat Tree Marina for Special Project of the Year 2006 (www. boattree. com);

Stella Ogiale of Chesterfield Health Services, Seattle, Washington for the "Magellan" Award 2006 (www. chesterfieldhealth. com);

MercyCorps for Charity of the Year 2006 (www. mercycorps. org).

For more information, contact:

Chris Hurn, Mercantile Commercial Capital, LLC 407-786-5040

Robin Lashley, Mercantile Commercial Capital, LLC 407-786-5040

Larry Vershel or Beth Payan, LV Communications, 407-644-4142

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Metro Names Vice President of Healthcare Marketing

Metro Names Vice President of Healthcare Marketing

Rob Sobie Joins Metro Healthcare Team

Wilkes Barre, PA (PRWEB) November 15, 2010

Metro, a world leader in providing technology, storage and transport solutions for healthcare facilities and other industries, announced today that Rob Sobie will join its Metro Healthcare team as the vice president of healthcare marketing. In this role, Mr. Sobie will be responsible for managing all healthcare products groups and the company’s overall global healthcare marketing efforts. He and his family will be relocating to Metro’s corporate headquarters in Wilkes-Barre, Pa.

Mr. Sobie served most recently served as a national vice president of sales for CareFusion, a medical technology products company, aligning sales, service and training to drive the corporation’s strategic vision and market leadership position. In his 17 year tenure, Sobie served in marketing and sales leadership roles at CareFusion; Cardinal Health, a leading healthcare distribution company; and Pyxis, a leading provider in automated medication and supply dispensing.

“With our increasing focus on healthcare and to growing our platforms globally, we understand the critical role that marketing plays in driving our development process and promoting our market leadership initiatives,” said John Nackley, president and CEO of Intermetro Industries Corporation. “Rob brings with him an unsurpassed expertise and passion which will not only complement our strategic growth initiatives, but will help us to move to the next level in the global medication, information and supply management categories.”

The new hire represents Metro’s commitment to strengthening its position in the healthcare industry through a more concentrated focus on the marketing and development efforts related to technology products and solutions.

For more information on Metro and its diverse breadth of healthcare products, visit http://www. metro. com.

About Metro
For more than 75 years, Metro has been the world’s leading manufacturer of technology, storage and transport products in commercial products, food service, healthcare and consumer products. Committed to understanding the needs of customers and channel partners, Metro provides complete solutions that optimize space, improve workflow and ensure overall safety. InterMetro (Metro) is a division of Emerson.

About Emerson
Emerson, based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2010 were $21 billion. For more information, visit http://www. Emerson. com.

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Chevrolet Selects Wounded Military “Doing the Extraordinary” for the Chevrolet Display at SEMA

Chevrolet Selects Wounded Military “Doing the Extraordinary” for the Chevrolet Display at SEMA

Chevrolet has invited Town Square Production to film Nicholas Ashby, a Sergeant with the California National Guard, and a number of remarkable wounded veterans courtesy of Challenge America during the SEMA Show in the Chevrolet booth November 2 - 5, 2010.

Woodland, CA (Vocus) October 27, 2010

At the invitation of Chevrolet, Town Square Production will be filming Nicholas Ashby, a Sergeant with the California National Guard, and a number of remarkable wounded veterans, courtesy of Challenge America, at the SEMA Show Chevrolet booth in November.

Footage of Nic and a number of amazing veterans will be featured in an upcoming television show Victorious that celebrates the extraordinary feats of our wounded returnees and showcases organizations that are helping them return to a victorious life.

After returning from duty in Iraq in 2006 and losing so many of his brothers, Nic wanted to keep the memory of his friends alive and created several moving tribute show cars, including last year’s 2010 Chevrolet Camaro National Guard car. This year at the SEMA Show, Chevrolet will be featuring Nic’s latest vehicle – a 2011 Chevy Silverado 2500 HD.

“I am excited there are veterans from Woodland, California who are being highlighted for their persistence and courage in the service of their country, and proud that our community is helping to tell their stories and the stories of so many in The Victorious Project," City of Woodland Mayor, Art Pimentel.

“We’re really happy that Chevrolet has invited our wounded men and women into their booth at the SEMA Show. It will be an amazing experience for our vets to be right in the middle of what’s really hot in automotive specialty products,” shares Jerry Macias, partner, Town Square Production.

Town Square Production is very pleased to be collaborating with Challenge America at the SEMA Show and on the Victorious Project. As a national organization that supports and raises awareness for the hundreds of thousands of war veterans who suffer from post combat injuries, Challenge America will be responsible for selecting and hosting the wounded veterans at the week-long show.

“Challenge America is proud to partner with Town Square Production on the Victorious Project,” said Houston Cowan, founder and executive director, Challenge America. “We work to answer the question, ‘when it happens, where do we go?’ for injured military and their families by connecting them to the resources they need for successful transition from battlefield to home front. In reconnecting with their families and their home communities, these brave men and women are better able to take hold of their ‘new normal’ lives victoriously.”

Challenge America’s mission is to work with communities across the United States in linking new and existing services and supporting the development of recreational and occupational programs for our returning wounded and their families. And most recently, Challenge America was selected to participate in the first healthcare platform Sharecare for consumers to ask, learn and act on the questions of health – Sharecare, Inc. Created by WebMD founder Jeff Arnold and Dr. Mehmet Oz, Sharecare was launched on Oprah on October 7th.

Chevrolet, SEMA, Challenge America, Creative Resources and Research, Town Square Production, and Fuel360 Productions, through the Victorious Project, are pleased to be able to help in some small way, our extraordinary returning wounded, and to celebrate their inspirational lives.

For more information about the SEMA Show held November 2-5, 2010, in Las Vegas, NV.

Contact Linda Henigan - 530.867.3103

For more information about The Victorious Project go to Victorious Project

Town Square Production is a creative team of filmmakers that produce and distribute “everyday” stories of triumph.

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Global Herbal Supplements and Remedies Market to Reach US$93.15 Billion by 2015, According to a New Report by Global Industry Analysts, Inc

Global Herbal Supplements and Remedies Market to Reach US$93.15 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Herbal Supplements and Remedies market. The global herbal supplements and remedies market is forecast to reach US$93.15 billion by the year 2015, spurred by increasing incidence of aging population and consumer awareness about general health and well being. Intrinsic benefits including greater efficacy, little or no side effects, economical and increasing inclination towards healthier natural herbs and botanical derivatives promise animated growth in the burgeoning market. However, scientific research and clinical trials corroborating safety claims of herbal supplements and remedies remain a critical factor in determining long-term success of the market.

San Jose, CA (Vocus/PRWEB) January 12, 2011

Herbal medicine plays a major role in the healthcare and functional foods market, both in industrialized and developing nations. The market for herbal supplements varies by region based on factors such as consumer awareness, product availability, and forms of delivery, product acceptance, and regional regulations. In the US and Europe, herbal medicines represent a major share of pharmaceutical market and are included in regular medical practice. However, the market is highly regulated and extremely difficult to enter, as companies need to pass through rigorous tests before mass production. In countries such as France, Germany, UK and India, herbal supplements along with pharmaceuticals are sold in drugstores.

Major manufacturers of herbal supplements and remedies are situated in developed countries, and include giant multinational pharmaceutical companies. Some of the smaller companies specializing in herbal products pose strong competition to these multinationals. Herbal supplements made in China have experienced significant demand in the EU and the US. Factors contributing to the growth include foray of premium and reputed companies from chemical and pharmaceutical industries, rise in consumer awareness, increased number of retail outlets along with e-commerce, coupled with efficient support and cooperation of medical and health professionals. A major trend observed in the market is a shift from single ingredient market to multiple ingredient-based medications for a particular condition. There is also an increased demand for herbal and botanical products in multi formula and combo packed format, as well as for chewable capsules and tablets. Women, particularly in the middle-aged bracket, form the major consumer group owing to their growing health-consciousness, increased concern for diet, and enhanced attention towards preventive healthcare.

The herbal and botanical supplements market is slowly crawling out of the vicious circle of negative publicity framed across certain controversial ingredients such as ephedra and kava. The market is struggling to gain back its lost glory. This is evident from the fact that herbal and botanical supplements sales in all the channels have shown signs of growth as the market rebounds from the recent downturn. The factors that bode growth in the market include widespread acceptance of functional foods, preventive health and alternative medicine regimens, supplier innovations and the Current Good Manufacturing Practices (CGMP) for dietary supplements by FDA. In addition, demographic preferences have also prompted demand for herbal supplements. As the baby boomer generation ages, there is a greater urgency to maintain healthy lifestyles, focusing on alternatives for conventional medicine and general health. Herbal and botanical supplements were natural alternatives for hormone replacement therapy; prostate health; brain health and cognitive function; and joint and connective tissue health. Phytosterols, green teas, antioxidant herbal extracts and natural sweeteners are the few supplements that successfully crossed the threshold of functional foods. Several botanicals such as ginseng, acaí, and guarana are already recognized as crossover ingredients.

The global herbal supplements and remedies market exhibited robust growth over the decade, with little or apparently no significant decline on account of the worldwide recession. The world market infact, exhibited steady growth for the crisis-ridden period of 2008-2009 and beyond. The importance of healthy diet and good lifestyle reigns in the minds of the consumer, which could not be dampened even by the financial meltdown witnessed in almost every other product segment worldwide. In fact, the recession may have actually prompted increased preference for dietary supplements. Escalating prices, tighter budgets and high health care and lifestyle costs have actually driven consumers towards the more economical, healthier and safer option of alternative medicine and dietary supplements for relief from physical and mental disorders. In the US alone, the sales of vitamins and supplements at the retail level recorded a significant increase of over 10% in 2008, as compared to the previous year. Recession in the European economy and the increased capital requirements for registration under EU regulation of companies expanded the resources of small companies and provided opportunities for acquisitions in herbal supplements’ market.

Europe represents the largest regional market, as stated by the new market research report on Herbal Supplements and Remedies, accounting for the single largest share of the world market. Asia-Pacific and Japan make up the other important markets for herbal supplements on a global basis. In terms of growth rate, the Asia-Pacific market, led largely by China and India, is set to pave the way with the highest CAGR of 10.7% through 2015.

Multi-Herbs dominates as the largest segment, capturing a significant share of the overall herbal supplements and remedies market worldwide. The segment is also forecast to race ahead of the other markets at the fastest compounded growth rate of 9.0% over the analysis period. Soy and Specialty Herbs are also expected to display strong growth potential in the future.

Key market participants profiled in the report include Amerifit Brands, Inc., Arizona Natural Products, Arkopharma SA, Bio-Botanica, Inc., Blackmores Ltd., Emami Ltd, Himalaya Drug Co., Imperial Ginseng Products Ltd., Indfrag Ltd, International Vitamin Corp [IVC], MMS Pro Professional Products, Natrol Inc., Nature’s Answer, Nature's Sunshine Products, NBTY, Inc., Sundown Nutrition, Nutraceutical International Corp., Pharma Nord APS, Pharmaton Natural Health Products, Pharmavite® LLC, Potters Herbal Medicines, Ricola USA Inc, TwinLab Corp., and Nature’s Herbs.

The research report titled “Herbal Supplements and Remedies: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides comprehensive industry overview, market trends, distribution/retail structure, efficacy and side effects, product innovations, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Market analytics are provided in terms of value (US$) for product segments including Ginkgo Biloba, Garlic, Ginseng, Echinacea, St. John’s Wort, Soy, Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal Supplements. The study also provides historic data for an insight into market evolution over the period 2000 through 2006.

For more details about this comprehensive market research report, please visit – http://www. strategyr. com/Herbal_Supplements_and_Remedies_Market_Report. asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www. StrategyR. com/

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Business Intelligence Provider Hoover's Releases Latest Edition of "The Hoover's Index" List of the Top 1,000 Companies Most Searched

Business Intelligence Provider Hoover's Releases Latest Edition of "The Hoover's Index" List of the Top 1,000 Companies Most Searched

Hoover's today announced the latest edition of "The Hoover's Index," a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U. S. and international economies. Based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business searches conducted via major search engines, The Hoover's Index company list is a valuable resource for business executives, financial analysts, mutual fund managers and investment advisors in gauging which companies are capturing the interest of the global business community.

Austin, TX (PRWEB) June 7, 2007

Hoover's, Inc. today announced the latest edition of "The Hoover's Index (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index)," a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U. S. and international economies.

The Hoover's Index, which reveals monthly spikes in business search (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) activity, is based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business searches (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) conducted via major search engines. Movement above and below index determines ranking, instead of gross search volume.

"The high rankers in this latest edition of The Hoover's Index all share something in common - holding a place on either the buying or receiving end of a merger-acquisition deal," said Tim Walker, Hoover's industry analyst. "From hungry private equity firms and online marketing companies, to medical equipment makers and the Rupert Murdoch empire, the M&A game is definitely on."

Cerberus Capital Management, L. P. (http://www. hoovers. com/cerberus-capital-management/--ID__112328--/free-co-factsheet. xhtml) (Index #1,536)
Buying up one of the Big Three U. S. automotive companies sure will get a company noticed, won't it? Cerberus has been splashed across the country's front pages after taking the once and future Chrysler (currently DaimlerChrysler Corporation but soon to become just plain Chrysler Corp. again) off the hands of DaimlerChrysler AG. But the private investment firm is certainly not new to the corporate buy-out game. In the automotive sector, in addition to Chrysler, Cerberus owns parts maker Tower Automotive, insulation manufacturer CTA Acoustics, and bus maker Blue Bird. It also has a majority stake in auto financing company GMAC, which it will couple with Chrysler's financing arm to become the country's largest automotive lending entity. Cerberus also owns ACE Aviation Holdings, the parent company of Air Canada. Outside the greater things-that-move industry, Cerberus also owns the Japanese bank Aozora, NewPage Corporation (MeadWestvaco's former paper operations), and film production house Spyglass Entertainment.

AQuantive, Inc. (http://www. hoovers. com/aquantive/--ID__99376--/free-co-factsheet. xhtml) (Index #627)
In the M&A market these days, online advertisers seem to be what everyone wants. First you had Google spending $3 billion to buy up DoubleClick, a deal that was soon followed by Yahoo! stepping in to acquire the remaining 80% of Right Media (having purchased a stake in the company last fall). Come May old-line advertising firm WPP decided to get in the game as well, swooping in to buy 24/7 Real Media. And now the biggest of them all has entered the picture. Microsoft has dipped into its impressively deep cash reserves to pick up aQuantive for $6 billion. The thing that makes aQuantive so desirable to the software giant is its variety. The company owns online ad agency Avenue A/Razorfish, digital marketing software firm Atlas, and DRIVEpm, which buys ad space online and resells it on a targeted basis.

Meanwhile, ValueClick is just sitting there, biding its time until someone -- other than investors waiting on a deal -- becomes interested in it. Since the Microsoft/aQuantive deal was announced, ValueClick's status as the largest independent online ad company has helped its stock to pop, with investors pointing to it as the next likeliest to be snapped up.

Cytyc Corporation (http://www. hoovers. com/cytyc/--ID__51373--/free-co-factsheet. xhtml) (Index #338)
While they haven't yet found a cure for cancer, Cytyc and Hologic are teaming up to show the power of prevention. The two companies announced in late May a combination to form what would be the country's largest company focused exclusively on advanced technology in the field of women's health. Hologic specializes in mammography and breast biopsy systems, while Cytyc's ThinPrep System is used to detect cervical cancer and other diseases. The move marks a shift in strategy for both companies. Each had been content to grow through smaller acquisitions over the years: Novacept, Proxima Therapeutics, and the former Adeza Biomedical (now Cytyc Prenatal Products) for Cytyc and Suros Surgical Systems, R2 Technology, and AEG Elektrofotografie for Hologic. This deal, however, doubles the size of Cytyc and Hologic, and management clearly is hoping to dominate the women's health diagnostic marketplace. What is unclear is whether doctors and hospitals will agree with Wall Street that bigger is always better.

Dow Jones & Company, Inc. (http://www. hoovers. com/dow-jones/--ID__10472--/free-co-factsheet. xhtml) (Index #302)
It's enough to make a journalism professor wince. The staid, old, reliable Wall Street Journal in the hands of the man responsible for the New York Post and London's Sun? Perish the thought. And, yet, there he is, Rupert Murdoch, using News Corp. to make a $5 billion unsolicited bid for Dow Jones. Inevitably, there is much worry about what News Corp. has planned for one of the nation's most venerable newspapers, but Murdoch seems to have bigger ambitions. New Corp.'s Fox Broadcasting reportedly is getting set to launch a business channel (called Fox Business Channel, appropriately enough) later this year, and there's talk of using Journal reporters on the air and mining the paper's content to fill the unending demand of network airtime. And then, there's the not inconsequential fact that the Wall Street Journal Online is the Web's largest paid subscription news site. A handy online platform for a fledgling TV network to have at its disposal, no?

(As an example, a Hoover's Index of 406 means that search volume was 4.06 times higher than the average search volume.)

To see the entire list of The Hoover's Index, click "here (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index)." Additionally, for those who would like direct delivery of news about the latest developments with The Hoover's Index, the "Hoover's Hottest Companies" newsletter is available "here (http://www. hoovers. com/business-information/--pageid__12860--/global-mktg-index. xhtml)."

The Hoover's Index, which utilizes more than a billion data points, is compiled from a universe which includes all worldwide companies that trade on a major stock exchange, as well as private companies identified as leaders by Hoover's business intelligence (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) experts. Hoover's subscribers can click through from The Hoover's Index to in-depth coverage of the history, operations, and executives leading each company on the list.

Hoover's combines insightful editorial expertise, proprietary data collection technologies and a smart, engaging presentation to give its customers easy access to the most enlightening business information available.

About Hoover's, Inc.
Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on U. S. and global companies, industries, and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's, the company's premier online service. Hoover's business intelligence (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.

RSS feed (http://www. rsspad. com/rss2/9908.xml (http://www. rsspad. com/rss2/9908.xml))

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Separation Before Unification: New Video Series Explores Family Support in Drug and Alcohol Addiction Recovery

Separation Before Unification: New Video Series Explores Family Support in Drug and Alcohol Addiction Recovery

New five-part video series explores the importance of support by and for family members of addicts and alcoholics.

Fort Lauderdale, FL (PRWEB) December 9, 2010

The Recovery Place (http://www. therecoveryplace. net) drug rehab and alcohol treatment center has released a five-part video series on the importance of support by and for family members of addicts and alcoholics.

Pamela is both a certified drug addiction specialist and clean for 21 years. Jim is in recovery. Through this new video series they share their perspectives on the importance of family involvement during and after the drug and alcohol rehabilitation process.

“Teaching the families of drug addicts and alcoholics how to become a healthy support system is crucial,” explains Pamela. “Support from the families means success.”

Families and addicted individuals often need separation during the recovery process. They need to deal with their own pain individually before they are able to reunite in a healthy and positive way. The family often doesn’t understand the disease of addiction, and why their loved one may be physically and emotionally unable to stop using on their own. They often are unsure how to help and where to begin. Education is an important part of family support.

Jim pushed his family away during his years of drug abuse. He states “I was alone and I was scared, but I was shunning the love my family was offering to me. This disease just didn’t care.” Because addiction doesn’t run in Jim’s family, he was ashamed to get support from his parents, even though they would have been happy to help. “My dad would have jumped in front of a train if he thought it would help me,” shares Jim. Jim has been clean now for three years.

Effective help for parents and family members of addicts and alcoholics requires a multi-dimensional approach. Family education and therapy is an important component. Parents, spouses, children and significant others learn more about the disease during The Recovery Place family programs, and gain essential recovery tools to help both themselves and the addicted loved one.

Family members may be in denial about the drug use or alcoholism, and need assistance in how their own roles are promoting the addictive behavior. They may be enabling when they think they are helping. Communication skills in families of alcoholics and addicts may be lacking, and The Recovery Place helps by teaching specific techniques to improve communication.

About The Recovery Place:

The Recovery Place drug rehab and alcohol treatment center offers comprehensive inpatient and outpatient programs.

Certified addiction specialists and medical personnel use a client-centered approach to develop an individualized treatment plan that is specific to the needs of each patient and their family. Family members of addicts and alcoholics are included in each phase of the rehabilitation and recovery process.

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Health Care Professional Publishes Book for Baby Boomers

Health Care Professional Publishes Book for Baby Boomers

Baby Boomers are expected to impact the US health care system for decades to come. A newly released report indicates the over-65 population will nearly triple by 2030, as 78 million boomers become senior citizens.

Fort Bragg, CA (PRWEB) July 10, 2007

"Boomers are just the beginning," notes Rich Umbdenstock, president of the American Hospital Association. "[They] will change health care dramatically; [their] mark will be lasting." The good news is that "boomers are focused on wellness and looking for new approaches to care." The bad news is that 6 out of 10 boomers will be dealing with more than 1 chronic condition by 2030.

According to health care professional Janet O'Connor, "Anyone over the age of 65 now has a 40% chance of entering a nursing home. More than 9 million people over the age of 65 will need long-term care this year. By the year 2020, it will be 12 million."

Ms. O'Connor has published a 207-page book for boomers -- Senior Long Term Care Choices: How To Select The Best Plan For Your Whole Family. It catalogues the full spectrum of available care, looks closely at resources, and provides essential information for making informed choices about long-term care.

What makes Ms. O'Connor's approach interesting is that she's integrated web technology, allowing her to deliver constantly updated, leading-edge advice to her readers.

"The challenge," O'Connor explains, "was to provide up-to-the-minute information that could be immediately accessed and easily updated. Publishing online allowed me to take advantage of internet technology. It's important to have easy access to the latest information and guidance when you're trying to set up effective long-term care."

According to Umbdenstock, boomers will be more active and focused on staying in their homes than previous generations. Senior Long Term Care Choices, provides detailed information that helps seniors maintain their homes. The book offers step-by-step advice on how to manage independent living, reliable home caregivers and find the financial support necessary to sustain independence.

Senior health care is a moving target. The changing demands of boomers along with new technology, will likely translate into new forms of care delivery. O'Connor's methodology is designed to keep pace with these changes. Senior Long Term Care Choices is downloadable and resource links are embedded in the text. As resources and information change, readers will receive free updates filled with new links and timely news.

O'Connor has 2 sites online: http://www. squidoo. com/care4elderly/ (http://www. squidoo. com/care4elderly/) provides a host of resources, and http://www. help4longtermcare. com (http://www. help4longtermcare. com) offers many additional articles.

"Ideally," says O'Connor, "the sooner you begin a dialogue about long-term care with your loved one and the rest of the family, the better. By broaching the subject in advance, you can make decisions as a family before you are forced by circumstances to decide in haste."

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