Thursday, April 3, 2008

Family and Medical Leave Act Changes Forcing Employers to Change Policies

Family and Medical Leave Act Changes Forcing Employers to Change Policies

FMLA Dream Team to Explain Impact of Latest Employee Leave Act Revisions

Brentwood, TN (PRWEB) March 6, 2008

Already, 2008 has seen major changes in the Family and Medical Leave Act (FMLA). First, President George W. Bush signed into law the first amendments to the FMLA since it was enacted in 1993. The new provisions guarantee leave in certain circumstances to the families of servicemembers who are either on active duty or injured on active duty in the military.

The Department of Labor elected not to issue proposed regulations, choosing to identify and ask for public comments on a number of issues on which regulations may be needed. That is the agency's way of "fast tracking" final regulations for the military leave requirements, which could be issued as soon as May.

Then, a few weeks later, the DOL issued new proposed regulations designed to clarify many of the most troublesome FMLA issues faced by employers trying to comply with its 1995 final regulations, including:
A definition of "serious health condition" that is perceived to be overly broad and genuinely confusing Monitoring, tracking, and verifying the legitimacy of intermittent leave Confusing time frames and other criteria for various notices, certifications, and other actions.

In response to these changes, attorneys with the law firms of Fortney & Scott and McGuireWoods will conduct two live 90-minute audio conferences for employers on new compliance obligations, entitled DOL's New Proposed FMLA Regs Explained (http://www. hrhero. com/audio/fmla_regulations) and New FMLA Leave Rules for Servicemembers' Relatives: What Employers Need to Know (http://www. hrhero. com/audio/FMLA_military1). The dream-team presenters for both audio conferences are David S. Fortney and Susan M. Webman, both former high-ranking Labor Department officials, and Rodney A. Satterwhite, who argued one of the first cases interpreting the FMLA in the Fourth Circuit Court of Appeals. These are authorities on the impact FMLA revisions will have on personnel policies nationwide.

"The proposed regs include new notice obligations so that employees will better understand their FMLA rights, and revised employee notice rules to minimize workplace disruptions because of unscheduled FMLA absences. The military caregiver leave rules are already in effect. Employers need to be up on all of these changes
Immediately," says David Fortney.

The first audio conference, on March 19 with an encore presentation April 2, will focus on changes to FMLA that specifically address employer confusion about required notices, eligibility, and 6 other administrative requirements.

The second audio conference, on March 31, will explain employee leave rights when providing care to a family member serving in the military. This was signed into law by President Bush on January 28 and is effective immediately.

About the Audio Conference Presenters

Co-founder of Fortney & Scott, LLC and editor of the monthly newsletter Federal Employment Law Insider (http://www. hrhero. com/feli. shtml), David Fortney counsels clients on Family and Medical Leave Act issues. Mr. Fortney previously served as the chief legal officer of the U. S. Department of Labor during the first Bush Administration. As Acting Solicitor of Labor, he was responsible for enforcing more than 140 workplace laws and managing an agency with 800 attorneys and support staff. He advised Secretaries of Labor Elizabeth Dole and Lynn Martin and the DOL agencies on a broad range of legal, policy, legislative, regulatory, and enforcement issues. He has testified before the U. S. Congress three times, most recently on behalf of the national employers' Overtime Coalition in support of DOL issuing revised FLSA white-collar exemption regulations. Mr. Fortney is a frequent lecturer and writer on employment-related
Topics, including appearances on CNN and Fox News. He was the co-author of the Military Leave Compliance Kit (2001) and lead author of the Guide to Employee Leave (1997).

Prior to joining Fortney & Scott, Susan M. Webman worked for the Department of Labor where she was the principal drafter for the Uniformed Services Employment and Reemployment Rights Act (USERRA). She also coordinated and led the Executive Branch interagency task force and worked with the White House and Congress prior to its enactment. Ms. Webman served as the Counsel for International Affairs/Opinions, for the Division of Labor-Management Laws at the U. S. Department of Labor during the George H. W. Bush and William J. Clinton administrations.

Both Mr. Fortney and Ms. Webman are available for comment by calling 202.689.1200

A contributor to Federal Employment Law Insider, Rodney A. Satterwhite is a partner in the Labor & Employment Department at McGuireWoods LLP, where he has practiced for the last 17 years. His specific areas of practice include Title VII of the Civil Rights Act, the Americans with Disabilities Act, the Age Discrimination in Employment Act, and the Family and Medical Leave Act. He argued one of the first cases interpreting the FMLA in the Fourth Circuit Court of Appeals, addressing an employer's right to continue an employee's disciplinary probation while on protected leave.

Mr. Satterwhite is available for comment by calling 804.775.1000

About the Agenda

The first audio conference, DOL's New Proposed FMLA Regs Explained (http://www. hrhero. com/audio/fmla_regulations) on March 19 (and April 2), will focus on 8 proposed changes to the law that are currently in the required comment period. These specifically address employer confusion about:
Required notices, fitness-for-duty certifications, and designation of leave Eligibility requirements for employees who are jointly employed Inability to work overtime exhausting FMLA leave Light duty Denying bonuses Substituting paid leave for FMLA leave Employer-employee settlement of claims for past leave policy violations Defining a serious health condition

The second live audio conference, New FMLA Leave Rules for Servicemembers' Relatives: What Employers Need to Know (http://www. hrhero. com/audio/FMLA_military1), on March 31, will explain employer obligations to employees who provide care to family members serving in the military and other employer requirements based on the January 28, 2008, signing.

About the Program Sponsor

Both of these audio conferences are produced by M. Lee Smith Publishers LLC, for 33 years a leading provider of compliance information to the corporate Human Resources and legal markets. The company's client base includes many of the FORTUNE 500 and also managers in every industry sector.

Contact: Pete McPherson, 615-661-0249, ext. 8057 or pmcpherson@mleesmith. com

On the Web:
DOL's New Proposed FMLA Regs Explained (http://www. hrhero. com/audio/fmla_regulations):
Http://www. hrhero. com/audio/fmla_regulations (http://www. hrhero. com/audio/fmla_regulations)

New FMLA Leave Rules for Servicemembers' Relatives: What Employers Need to Know (http://www. hrhero. com/audio/FMLA_military1): http://www. hrhero. com/audio/FMLA_military1 (http://www. hrhero. com/audio/FMLA_military1)

For additional FMLA resources, visit www. HRhero. com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www. HRmarketer. com) on behalf of the company listed above.

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Empire Kosher Poultry, Inc. Completes Acquisition of Kosher Valley® Brand in Exchange for Shares Issued to Hain Pure Protein Corporation

Empire Kosher Poultry, Inc. Completes Acquisition of Kosher Valley® Brand in Exchange for Shares Issued to Hain Pure Protein Corporation

Empire Kosher Poultry, Inc. one of the country’s most established processors of kosher chicken and turkey announced today that it has completed the acquisition of the Kosher Valley® brand of kosher, antibiotic free (ABF) poultry from Hain Pure Protein Corporation in exchange for equity in Empire.

Mifflintown, PA (PRWEB) May 15, 2010

Empire Kosher Poultry, Inc. (“Empire”) one of the country’s most established processors of kosher chicken and turkey announced today that it has completed the acquisition of the Kosher Valley® brand of kosher, antibiotic free (ABF) poultry from Hain Pure Protein Corporation (“HPP”) in exchange for equity in Empire. Hain is a joint venture between Pegasus Capital Advisors, L. P. and The Hain Celestial Group, Inc. (NASDQ: HAIN ).

Beginning Monday, Kosher Valley® will be produced in the Empire Kosher facility in Mifflintown, PA. Less than a year ago, Empire announced the installation of a high-speed processing line that gives the company the capacity to produce over 500,000 birds per week during non-peak periods and 800,000 at peak production times. The addition of Kosher Valley’s volume is expected to provide operating efficiencies at the Pennsylvania plant.

"Kosher Valley will allow Empire to make strides in growing our company," said Greg A. Rosenbaum, Chief Executive Officer of Empire Kosher Poultry. "We're impressed with the work that Kosher Valley has done in developing their kosher ABF product line and in building its distribution. The combined volume will improve operating efficiencies, and allow us to offer a much wider choice of products to consumers."

Under the terms of the agreement, Irwin Simon of The Hain Celestial Group and Rodney Cohen of Pegasus Capital Advisors will be joining Empire's Board of Directors.

“We are pleased that Kosher Valley has been acquired by Empire, a premier brand in kosher poultry, which will expand the breadth of its product lines and distribution reach,” said Irwin D. Simon, President and Chief Executive Officer of Hain Celestial and a Director of HPP. “It’s great for HPP to join forces with Empire, as Kosher Valley will benefit from Empire’s production capabilities and reputation for delivering high-quality products to a broad market.”

Jefferies & Company, Inc. served as financial advisor to both Hain Pure Protein Corporation and Empire Kosher Poultry, Inc. for this transaction.

Empire Kosher is one of the most established kosher poultry processors in the United States. It markets and sells its award-winning brands throughout the nation at retail channels including chain supermarkets, big box stores, warehouse clubs and independent kosher grocers.

Pegasus Capital Advisors
Pegasus Capital Advisors, L. P. is a private equity fund manager with offices in New York and Cos Cob, CT. Founded in 1995, Pegasus provides capital to middle market companies across a wide range of industries, and has particular interest in businesses that make a meaningful contribution to society by positively affecting the environment, contributing to sustainability and enabling healthy living. For more information, visit www. pcalp. com.

The Hain Celestial Group
The Hain Celestial Group (HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Cafe™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean™. Hain Celestial has been providing "A Healthy Way of Life™" since 1993. For more information, visit www. hain-celestial. com.

About Empire Kosher Poultry, Inc.
Empire Kosher Poultry, Inc. is one of the most established Kosher poultry producers in the United States. With facilities in central Pennsylvania, Empire produces Kosher chickens and Kosher turkeys for the North American market through a fully integrated process, including breeder farms, egg hatcheries, feed mill, grow out houses and processing facilities. Through this fully vertically integrated approach Empire continues to deliver the highest quality poultry products available anywhere. Empire products have won numerous national and international poultry taste-test competitions, and are available in supermarkets, warehouse clubs and butcher shops. For more information visit www. empirekosher. com.

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Wednesday, April 2, 2008

For Kitware, Cutting-Edge Research Leads To Record Growth and More Jobs

For Kitware, Cutting-Edge Research Leads To Record Growth and More Jobs

Open-source company eyes expansion after securing millions in government, private and commercial contracts to advance computer vision, scientific computing and biomedical imaging

Clifton Park, NY (Vocus) December 5, 2010

Kitware, a company that builds open-source platforms and develops advanced research solutions, today announces one of its largest growth periods in the company’s history. Revenue growth from $5.6M in 2005 to a projected $15M in 2010, buoyed by newly awarded research grants and contracts, has extended the company’s immediate hiring needs in both the New York and North Carolina offices. Kitware is expecting to add more than 30 percent to its workforce before the end of 2011.

Kitware’s technology portfolio includes 3D visualization and informatics, scientific databases, quality software process, medical imaging and computer vision. In addition to military groups like Defense Advanced Research Projects Agency (DARPA), Kitware often partners with premier organizations such as the National Institutes of Health (NIH), the U. S. National Labs, Harvard, MIT and Stanford. Kitware is also hired by commercial organizations in the medical, pharmaceutical, engineering simulation, publishing, mapping, and oil and gas industries.

“Kitware’s growth is derived from our open-source business model and internal collaborative leadership, which together supports authenticity and accountability in each of our finished products and technologies,” said Will Schroeder, CEO of Kitware. “Aside from this, the company brings together the most talented technical experts in each of these respective fields who are willing to go beyond conventional academic thought and push the boundaries of practicality and advanced research.”

Kitware’s Computer Vision Team Receives DARPA Funding

Computer vision has the potential to yield major advances in a variety of application areas, including defense and national security. Kitware’s computer vision team has experienced the largest area of growth with three major contract wins from DARPA totaling over $30 million to develop the PerSEAS system and both phases of the VIRAT program. On PerSEAS, Kitware will develop a wide-area motion imagery analysis workstation that will improve the military’s ability to process, analyze and disseminate huge amounts of video by detecting emerging threats on city-wide scales.

In Phase II of VIRAT, Kitware will lead the development of the second-generation VIRAT system, a revolutionary video analysis capability that filters and prioritizes massive amounts of archived and streaming video based on observed events and human behaviors. VIRAT presents the high-value intelligence content clearly and intuitively to video analysts and results in substantial reductions in analyst workload while increasing the quality and accuracy of intelligence yield.

Applying Scientific Computing Expertise to Informatics

Kitware’s roots are firmly planted in the area of scientific visualization and large data processing, with nearly $6 million in active projects. At the source of Kitware’s success are its cross-platform, open-source toolkit for visualization and scientific data processing, VTK, and its open-source, scalable data analysis and visualization application, ParaView. Kitware’s cross-platform build management and software testing tools, CMake and CDash, are also confirming software is well tested before reaching the marketplace.

In recent years, the company has utilized its vast open source and large data experience to expand into the field of informatics. In conjunction with Sandia National Labs, Kitware has developed an extensive set of informatics tools which combine information visualization, statistical analysis and linked views to facilitate interactive data exploration. These informatics tools are integrated into VTK, making it easy to create applications that blend informatics with scientific visualization. The latest contract with Sandia National Labs is focused on the development of an expansive toolkit called Titan, which extends the existing analysis and visualization framework of VTK with new capabilities for scalable informatics, text analysis, clustering and more. Kitware and Sandia are also building a scalable, expressive language for 2D graphics and information visualization. Titan's goal is for researchers around the world to use it and contribute their own features to make the toolkit a standard resource for informatics development.

Innovative Research in Biomedical Imaging

Kitware is active in the biomedical imaging field, with nearly $7 million in current funding from the private health care sector and government agencies such as the National Institutes of Health. The company’s toolkits, such as the National Library of Medicine sponsored ITK, are the backbone of many popular software applications. One example is the Slicer 4.0 project, an open-source (BSD-style license) platform for medical image segmentation, registration, visualization and analysis that Kitware helps to develop and maintain.

Kitware recently announced the renewal of a contract with the National Alliance for Medical Image Computing (NA-MIC) to continue with its development of the NA-MIC Kit, a high-quality software for solving medical image analysis and visualization challenges in bio-medical research. In addition, Kitware has been charged by NA-MIC with assisting in traumatic brain injury research through the analysis of MRI longitudinal studies. Kitware is also working to improve the clinical effectiveness of liver lesion biopsy using PET-CT imaging, to develop a 3D real-time, physics-based registration method for image-guided neurosurgery and to develop an interactive neurosurgery simulator for doctors using advanced haptic technology.

About Kitware

Kitware, Inc. is a leader in the creation and support of open source software and state-of-the-art technology, and is one of the fastest growing software companies in the country. Kitware leverages its open - source communities and diverse technical expertise to provide advanced custom solutions for a host of complex technical problems.

Founded in 1998, Kitware’s team is widely recognized for their major contributions to a variety of open-source software systems including the Visualization Toolkit (VTK), the Insight Segmentation and Registration Toolkit (ITK), CMake and ParaView.

Kitware has made an impact in areas such as visualization, data publishing, medical imaging, quality software process, computer vision, and informatics. Among Kitware’s global customers and collaborators are a variety of academic research facilities, government institutions and private corporations worldwide. Kitware's products and services include software support, consulting, custom application development, and training and productivity tools that leverage our open-source systems.

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Tuesday, April 1, 2008

Cookie Diet Smart for Life® Diet Products Launching at Kinney Drugs

Cookie Diet Smart for Life® Diet Products Launching at Kinney Drugs

Cookie Diet Smart for Life® Diet and Weight Poss Products Launching at Kinney Drugs. Smart for Life® Cookie Diet (http://www. smartforlife. com), the fastest growing diet and weight loss (http://www. smartforlife. com/about_us. aspx) company in North America, continues to expand and grow by adding additional bricks and mortar retailers in the distribution categories of Food, Drug and Mass.

Boca Raton, FL (PRWEB) January 21, 2010

Smart for Life® Cookie Diet (http://www. smartforlife. com), the fastest growing weight loss company in North America, continues to expand and grow by adding additional bricks and mortar retailers in the distribution categories of Food, Drug and Mass.

The Smart for Life® Cookie Diet weight loss products will be placed in 87 Kinney Drugs locations in New York and Vermont. Smart for Life® 6-pack to-go cookie trays in two delicious flavors, Chocolate Chip and Oatmeal Raisin are in store now. Instructions are available with each pack as well as customer service representatives available for additional support. Smart for Life® Cookie Diet (http://www. smartforlife. com) sister company, Better Health Beverage’s underWAYTM will also be available in-store February 2010.

The success of Smart for Life® products is attributed to affordable pricing, quality products, all natural and 60% organic delicious foods. Kinney Drugs customers will now have the benefit of a safe, healthy weight loss regime.

“Our partnership with Kinney Drugs now provides more consumers the availability of the Smart for Life® program,” states Dr. Sass Moulavi, M. D. and creator of the Smart for Life® Cookie Diet.

Richard Kayne, COO of Smart for Life® points out that Smart for Life® Cookie Diet offers a minimum of 20% savings over competing weight loss products while offering a better program. “This definitely contributes to our continued success!” he says.

For over 100 years, Kinney Drugs has been a leading pharmacy providing its customers with high quality products at competitive prices.

ABOUT SMART FOR LIFE®
Smart for Life® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M. D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country. In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program. Over the past 7 years, Smart for Life® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www. smartforlife. com or call 1.877.701.SASS for more information.

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Monday, March 31, 2008

Nationally Recognized Instructor Adds Live Audio Component to Expanding E-Library

Nationally Recognized Instructor Adds Live Audio Component to Expanding E-Library

Dynamic Learning Online, Inc. Welcomes Kate Brewer to the "Dynamic Instructor" Team and Announces the First in Series of Audio Conferences.

Oldsmar, FL (PRWEB) June 18, 2008

Dynamic Learning Online, Inc. is responding to the needs of rehabilitation therapists by offering opportunities for continuing education over the lunch hour in the form of live audio conferences. The first of these conferences was presented recently by the newest addition to the Dynamic team of instructors, Kate Brewer, PT, MBA, GCS. Brewer, a nationally recognized author and expert in reimbursement, has signed on to develop a series of audio conferences, a first for the e-learning company, as well as a ten-part rehabilitation documentation series due to be released in the fall.

Brewer, President and Owner of Progressive Rehab Solutions, Vice-President of Greenfield Rehabilitation Agency and veteran healthcare professional, was chosen as the presenter of Dynamic's premiere audio conference: Preventing Denials through a Successful QA Program for Documentation. This audio conference provided information for those seeking time sensitive information on preventing reimbursement denials using successful quality assurance tools, as well as an introduction to the ten-part mini-series Brewer will develop to add to Dynamic's extensive online library. Participating students were eligible to receive professional contact hours for continuing education.

The audio conference consisted of a one-hour long slide presentation, made available to for download to registered students on the Dynamic Learning Online website. At the close of the presentation, Brewer held a 30-minute question and answer session to discuss documentation requirements under Medicare B, quality assurance, and coding. A recording of the live audio conference in now available as a course in Dynamic's online Course Library.

This was the first of four audio conferences Dynamic will present in 2008. Brewer's full ten-part course series, entitled Documentation Essentials for Successful Billing and Reimbursement for Rehabilitation Services, will be available to students on the Dynamic Learning Online, Inc. website in the fall of 2008.

About Dynamic Learning Online, Inc.
In 1999, Dynamic Learning Online, Inc. was formed to develop time-sensitive, cost-efficient, and comprehensive e-learning continuing education (CEU) courses. Today, the company provides 65 specialized online courses annually to more than 3,000 professionals worldwide. The courses enable physical therapists, occupational therapists, speech-language pathologists, and other healthcare professionals to earn CEUs and meet licensure and certification requirements without taking time away from family or work. Dynamic courses are offered by professional associations (such as AOTA and ATA), rehab and healthcare provider companies, and universities.

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Wednesday, March 26, 2008

MGH Institute of Health Professions Names Rika Judd, Manager of Graduate Admissions

MGH Institute of Health Professions Names Rika Judd, Manager of Graduate Admissions

New Manager of Graduate Admissions Joins MGH Institute of Health Professions

Boston, MA (PRWEB) November 10, 2006

Rika Judd has joined the MGH Institute of Health Professions, a graduate school affiliated with the Massachusetts General Hospital, and a member of the Partners Healthcare System Inc. Ms. Judd will serve as the new Manager of Graduate Admissions. Formerly, Judd was Associate Director of Graduate Admissions at Chapman University in Orange, CA, for six years, where she received her Master of Arts in School Counseling. She has extensive knowledge of college recruitment and advisement protocols, as well as experience working with a variety of student information systems. A previous resident of New England, she created and owned a successful retail business in Portland, ME, prior to working for Chapman University.

"The Institute is eager to tap Rika's admissions expertise as we launch two new programs in Nursing and are experiencing record increases in enrollments in every program," said Director of Student Affairs Carolyn Locke.

In addition to her role at the MGH Institute, Ms. Judd is a member of the National Association of Graduate Admissions Professionals and the American School Counselor Association.

The MGH Institute of Health Professions (www. mghihp. edu), an academic affiliate of Massachusetts General Hospital, is an innovative and independent graduate school that operates within the framework of Partners HealthCare System. A progressive leader in developing comprehensive models of health care education, the MGH Institute prepares advanced practice professionals for careers in the fields of nursing, physical therapy, speech-language pathology, medical imaging (radiologic technology) and clinical investigation through a distinctive combination of academic study, clinical practice and research.

An average of 800 students are enrolled in graduate level and certificate programs, with an increasing number of courses available online. The MGH Institute is accredited by the New England Association of Schools and Colleges.

[Editors: Our style preference is to not spell out 'MGH' on a first reference to our name, as it incorrectly implies the Institute is a department within the hospital. Alternately, we recommend, "The MGH Institute of Health Professions, an academic affiliate of Massachusetts General Hospital..."]

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411sportsnews. com Relaunches with a Bang

411sportsnews. com Relaunches with a Bang

The sports website is slowly becoming tops on everybody's list. This website updates everyday, and has some sports news that updates every hour.

Dallas, TX (PRWEB) November 2, 2005

When this website (www.411sportsnews. com) went down, within 4 months the site was already up to over 250,000 hits a month. With the relaunch, readers are quickly re-discovering why they would go to the site. Now, with upgrades to the College and high school section and an added women in sports section, this website should not disapoint.

What is 411 Sports, LLC?

411 Sports is a diversified tabloid publication that is for the sports fan at any level of knowledge. 411 Sports is committed to being a platform that profiles the true aspects of the local and national athlete in today's sports area. Often athletes are misquoted and their words are taken out of context. 411 Sports publication gives you, the reader the other side of the story from the athlete's perspective. 411 Sports is not afraid to report the news as well as offer thought provoking content and insight as to the character and contributions of some of our most prominent athletes. We provide services that bring surpassing and memorable experience for our readers. Our business endeavors are always carried out professionally, honestly and with the highest degree of integrity.

411 Sports LLC, is a local Dallas sports paper, with a national flare. We follow the Dallas Pro Sports teams in the Dallas / Ft. Worth area, with a special interest to the diverse athlete and high school sports.

411 Sports is the only publication that reports on the diverse athlete on the high school, college and professional level. It also is the only one reporting on "street ball," meaning randomly visiting parks and recreation centers and reporting on the games going on. In vast contrast, the nearest competitors are DFW Sports Weekly and Sports Pages. Neither of these publications reports on the diverse athlete as their primary premise. Nor do they spotlight the high school athlete. 411 Sports feels that the high school athlete is just as important as the college athlete because it is at this level that scouts are looking for their next draft picks.

[Distribution]

Through carefully planned studies, based on demographics, 411 Sports is strategically placed in high traffic areas such as grocery stores, convenience stores, libraries, schools, colleges, health/fitness centers and sporting goods stores and barbershops. Dart rail stations, and the city of Dallas. Advertisers will then be assured that

Their advertising dollars are being well spent and with specially planned promotions, these advertisers will see a great return on their investment.

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