Button Worldwide Partners Up With the Girl Scout Council of Tropical Florida for 2009-2010 Branding Campaign
Button Worldwide, US, a full-service marketing, advertising and communications agency in South Florida, is pleased to announce the awarded partnership with the Girl Scout Council of Tropical Florida, Inc
Boca Raton, FL (PRWEB) June 21, 2009
Button Worldwide, US, a full-service marketing, advertising and communications agency in South Florida, is pleased to announce the awarded partnership with the Girl Scout Council of Tropical Florida, Inc. for their 2009-20100 branding campaign development.
For numerous years, Button Worldwide has been proud to lend its creative ability and hard work to great charities in our community, and takes great pride in its partnership, while making a difference in the lives of young ladies in our community. Button Worldwide is excited, as The Girl Scouts share similar core values.
"Our plan is to strategically rebrand and create an aggressive ad campaign that truly shows exactly what the Girl Scouts are and the importance of there organization brings to the lives of young girls in our community," said Rita Johnson, Managing Director of Button Worldwide
Most commonly known for their cookies and camping, the Girl Scout Council of Tropical Florida wants to inform the community that they are an organization that extends much further. Having a great vision and many goals in mind, Button and the Tropical Florida Council will collaboratively make them a reality by creating a strategic plan for creative print and outdoor advertising, in order to craft the current Girl Scout brand image.
Concentrating undeserved and at-risk girl populations, the Council works diligently to reach out to all girls through various programs which target specific social issues throughout Miami-Dade and Monroe counties. Several of the council's programs target girls living in community housing developments and the migrant communities, in addition to traditional Girl Scouting. Regardless of the girl, all Girl Scout programming develops leadership skills, healthy living, good decision-making and strong moral values in girls.
With 27 cities in Miami and every 4th girl living in poverty, the Council wants to leave every young member with something to take with them at the conclusion of the year as a keepsake for life.
"The Girl Scout Council of Tropical Florida, Inc. is uniquely positioned to help all girls in our community build the skills, values and confidence they need to succeed in life," said Irela Bagué, Chair of the Board of Directors. "We are thrilled that Button Worldwide is partnering with us to continue our mission to build girls of courage, confidence and character, who make the world a better place."
Button Worldwide will lend its expertise to the Girl Scout Council of Tropical Florida to re-invent and re-brand them self to attract the young girl of today in the Miami-Dade and Monroe County's.
About Girl Scout Council of Tropical Florida, Inc.:
The Girl Scout Council of Tropical Florida, Inc. is one of 109 councils nationwide chartered by Girl Scouts of the USA to deliver Girl Scout program within specific geographic boundaries. The local council serves more than 20,000 girls and approximately 3,500 adult volunteers in Miami-Dade and Monroe Counties and maintains five campsites each offering unique experiences for girls and adults. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (305) 253-4841 or visit www. girlscoutsfl. org.
About Button Worldwide:
Button Worldwide is an award-winning, full-service agency, which specializes in advertising, creative and interactive design and brand development. Button has the ability to take a vision and makes it a reality. With headquarters in London, and an office in Boca Raton, Fl, Button has met the needs of numerous clients in a variety of industries, by providing innovative solutions to corporations, non profits, causes and start-ups, seeking top notch messaging, strategies and execution. For further information, please visit: www. buttonworldwide. com, buttonworldwide. com/twitter
Rita Johnson
Button Worldwide
561-241-4567
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