Synergy Marketing Group is Selected by the Art Institute of Indianapolis to Assist with New Market Launch
Indianapolis-based Synergy Marketing Group was selected to launch The Art Institute of Indianapolis, owned by Pittsburg-based Education Management Corporation (EDMC).
Indianapolis, IN (PRWEB) October 20, 2005
Only days after its public launch, The Art Institute of Indianapolis is already fielding many inquiries for new enrollee applications, and the calls continue. The initial media blitz, which kicked off in early October, was the peak of five months of collaborative work with Indianapolis-based Synergy Marketing Group, Inc.
“It was imperative that we partner with a local PR agency with established ties to state and city civic leaders, the business community and statewide media as well as educational leaders,” said Jacquelyn Muller, Education Management Corporation’s interim vice president of public relations. Pittsburg-based EDMC is the parent company of the national Art Institute system of schools. “Synergy certainly fit the bill and helped EDMC surpass its Indianapolis launch expectations.”
Last week’s public launch culminated after Synergy spent the summer laying the groundwork for The Art Institute of Indianapolis through a variety of community outreach initiatives. This included arranging meetings for school executives with representatives from the Indiana Economic Development Corporation (IEDC), Mayor Bart Peterson’s office, Pike Township, Indy Partnership, the Department of Workforce Development, the Indiana chapter of the American Institute of Graphic Artists (AIGA), the Indianapolis chapter of the American Society of Interior Designers and various high school vocational program leaders.
Synergy also arranged for The Art Institute of Indianapolis to sponsor a variety of high-profile community events. These included Fiesta!, Penrod and an Indians’ baseball game where Tony Mediate, the newly appointed school president, threw out the first pitch.
The initial phase of the launch campaign was so successful that the company extended its contract with Synergy to continue public relations, media relations, community relations and event planning. This includes planning, managing and promoting a January 2006 press conference and open house for the new school.
“The initial media blitz is just the beginning,” said Amy Zucker, president of Synergy Marketing Group, Inc. “Synergy’s goal is to help The Art Institute of Indianapolis become a critical part of the fabric of Indianapolis’ thriving business, arts and educational landscape. We will continue to work with the company’s corporate executives and local leadership team to forge new relationships in the community and generate an even higher level of exposure and credibility in Indianapolis.”
Indianapolis-based Synergy Marketing Group offers marketing strategy, consulting and support to high-growth organizations in the business-to-business arena, including the technology, telecommunication, engineering, financial services and manufacturing industries. The marketing firm has particular expertise working with organizations within various sectors of the healthcare and life sciences industry, including physician practices, specialty labs, health management organizations, clinical and research organizations, pharmaceutical companies, biotechnology companies and medical device firms. Synergy works with companies of all sizes from publicly-traded corporations to start-ups, new ventures, corporate turnarounds and spin-offs. The firm offers expertise in corporate branding, re-branding and brand management, new company, product or service launches and equipping sales teams with the tools and resources they need to be successful. Synergy’s marketing communications services include strategic planning, market research, public relations, corporate communications, public affairs and crisis management, direct marketing, community relations, investor relations, Web marketing and event management. To learn more about the company please call 317-205-9690 or visit www. synergy-mg. com.
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