Wrangler Hero® Unveils New “Five Star Premium Denim” Collection Sets the Denim Standard for Value
Wrangler Hero® gives consumers more bang for their buck with the new Five Star Premium Denim Collection by upgrading the fabric, finish and fit without raising the price. The new product group is in keeping with their goal to provide consumers with high quality merchandise at affordable price points.
(PRWEB) March 23, 2002
PRODUCT: Wrangler Hero® “Five Star Premium Denim” collection
SIGNIFICANCE: The leading brand for Men and Boys, Wrangler Hero® has found yet another way to give consumers added value. The “Five Star Premium Denim” product group offers consumers improved fabric, finishes and fit without raising the price. The new collection is part of the brand’s continuing effort to provide consumers and mass market retailers excellent merchandise at an economically-friendly price.
DESCRIPTION: In creating the new “Five Star Premium Denim” collection, the Wrangler Hero® brand updated their Relaxed Fit jean’s most popular stonewash finishes and fabrics. Aptly called “Five Star Premium Denim,” the collection offers upgraded denim, an improved fit and comes in three market-right finishes: Worn-In, Vintage and Midnight.
SUPPORT: National TV, print and radio advertisements and online banner ads support the new “Five Star Premium Denim” group of products. Product-focused communications emphasize “Five Star Premium Denim” benefits and focus on driving traffic to retailers. In-store, new packaging includes a redesigned back pocket ticket highlighting “Five Star Premium Denim” and a supplemental wrap-around sticker that provides product information within a folded product presentation. Also, high-impact POP displays call attention to the “new item” at retail.
AVAILABLE: Mass market retailers nationwide
INFORMATION: To arrange an interview or for image requests, please contact Christina Worthington at 919.832.6300 ext. 20 or via email at cworthington@rfrench. com.
About VF Jeanswear
VF Corporation (NYSE: VFC) is the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, playwear, workwear and daypacks. Its principal brands include Leeâ, Wranglerâ, Ridersâ, Rustlerâ, Vanity Fairâ, Vassaretteâ, Bestformâ, Lily of Franceâ, Lee Sportâ, Healthtexâ, JanSportâ, Eastpakâ, Red Kapâ and The North Faceâ. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, http://www. vfc. com/ (http://www. vfc. com/).
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