MARKET AMERICA TAKES THE GUESSWORK OUT OF NUTRITIONAL SUPPLEMENTS
New Technology Allows Consumers to Create Their Own Unique Supplement Formulas
(PRWEB) June 18, 2003
GREENSBORO, NC — Market America, a leading product brokerage and Internet marketing company, announces its new Isotonix® Custom Formula. An individually customized nutritional supplement, Isotonix Custom Formula eliminates consumer confusion about which supplements to take and delivers superior quality in a liquid or "isotonic" form.
Market America designed its new line of custom supplements to target consumers that are increasingly more educated about nutritional supplements. Currently, consumers take a number of pills to address their individual needs. Market America's new line of Isotonix Custom Formulas is unique in that it combines different supplements into one unique isotonic form, based upon an individual's unique lifestyle and nutritional needs.
To order an individually customized supplement regimen, consumers simply complete the Nutri-Physical™ Nutritional Analysis, available online free of charge on any distributor's web portal. Developed by experts in medicine, nutrition and computer science, the analysis is designed to identify dietary intake and lifestyle issues that can benefit from a proactive nutritional supplement program. After submitting the information, complex computer algorithms are used to create an individually customized formula. Once the formula is created, a three-month supply is shipped directly to the consumer.
"Consumers have become increasingly more aware of the benefits of a proactive approach to health through supplements," said James H. Ridinger, president and CEO, Market America, Inc. "With this awareness has come mass confusion from the many varieties of vitamin, herb and mineral supplements currently available. The new Isotonix Custom Formula is revolutionary and simple to use. We've taken the guesswork out of buying supplements and put consumers in control of their health."
Since the Isotonix Custom Formula is blended to fit each individual's needs, it is sold in three-month supplies and can be re-ordered by using a unique customer identification number. Visit www. kpm. unfranchise. com and complete the NutriPhysical Nutritional Analysis.
ABOUT MARKET AMERICA
Headquartered in Greensboro, N. C., Market America is an Internet marketing company that provides product solutions through the power of One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide and has recently expanded its operations into Australia with operations in Taiwan scheduled to open in 2004.
