“Pulse on America” Show to Feature 21 CD, Inc.
21 CD, Inc. is an innovative producer of trackable, multimedia compact disks that enable customers to gather user information and measure the effectiveness of their campaigns.
Deerfield Beach, FL (PRWEB) May 21, 2005
New Line Media Solutions is pleased to announce the selection of 21 CD, Inc., for its innovative, educational television series, Pulse on America. The company will be featured in a segment on “Maximizing Your Markets” in the Business on the Move Series.
This ground-breaking company is an innovative producer of trackable, multimedia compact disks that enable customers to gather user information and measure the effectiveness of their campaigns. Durham, NC-based 21 CD is an exciting interactive multimedia operation that advances traditional marketing from its focus on static printed material to dynamic content delivered via CDs and DVDs.
21 CD has the edge on the market due to its patent-pending technology to trace CDs. This technology is incorporated into the promotional content distributed to potential clients. 21 CD can then track exactly how many people have used the CDs, and what content they are most interested in, thereby providing valuable market research data. 21 CDÂ’s clients range from marketers at corporate giants in banking and publishing to advertising agencies, national nonprofit organizations as well as regional small businesses. Many have used interactive CDs for direct mail, recruiting, fundraiser invitations, golf tournament follow-up keepsakes and health and wellness awareness.
“We produce CDs for our clients that capture the spirit of their organization. Marketing visionaries see these CDs as a means of creating unique promotions that impact prospects and customers in innovative, non-intrusive ways,” said Peter Nyberg, president of 21 CD. “In direct mail initiatives, our CDs consistently result in recipient use rates of five to ten times greater than traditional printed direct mail.”
The companyÂ’s mission is to provide cost-effective, inventive and original ways for its clients to promote their businesses while also reducing marketing costs and improving marketing effectiveness. 21 CD works with its clients to customize the content and produce multimedia CDs that include advertising, audio, video, catalogs and other marketing promotional material.
21 CDÂ’s other proprietary software converts traditional print publications into exact digital replications where users turn pages by clicking their mouse. The visual impact and interactivity of a 21 CD-produced digital publication can produce results and provide feedback not available from a traditional print publication. These digital publications are distributed via CDs that come in many sizes and shapes, or they can be integrated with a companyÂ’s Web site. In either case, it results in significant savings in mailing and reproduction costs.
Clients using 21 CD Inc.Â’s technology solutions have been extremely satisfied with the results:
“My trackable CDs provide a huge edge, and my real estate transactions have increased 27 percent as a result,” said Jeff Berne, broker, Bald Head Island Real Estate Sales.
The medium has become very affordable, and we can track usage and gain valuable feedback,” said Anne Marie McDermott, president, National MS Society, Mid-Atlantic Chapter.
“Our multimedia CD visitors guide helps differentiate Durham from other destinations,” said Shelly Green, chief operating officer, Durham Convention and Visitors Bureau.
“Our disks are virtual vacation teasers … to capture the Island image and showcase our community in dynamic fashion,” said Trisha Howarth, hospitality sales and marketing director, Bald Head Island Limited.
For more information, see http://www.21cd. com (http://www.21cd. com). Ideas Gone Digital
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