Quaero CEO to Reveal How Successful Marketers Earn & Keep their Seat at the Executive Table during CRMA-AtlantaÂ’s July 19th Meeting
Quaero, a provider of services to accelerate marketing performance, today announced that CEO, Naras V. Eechambadi, Ph. D. will be the featured speaker for CRMA-Atlanta’s upcoming meeting. Dr. Eechambadi’s presentation, “Crafting the Customer Experience: Metrics, Marketing and Moments of Truth,” will be held on Tuesday, July 19, 7:30am to 9:00am at The Ashford Club, 5555 Glenridge Connector NE, Atlanta.
Charlotte, NC (PRWEB) July 11, 2005
Quaero, a provider of services to accelerate marketing performance, today announced that CEO, Naras V. Eechambadi, Ph. D. will be the featured speaker for CRMA-Atlanta’s upcoming meeting. Dr. Eechambadi’s presentation, “Crafting the Customer Experience: Metrics, Marketing and Moments of Truth,” will be held on Tuesday, July 19, 7:30am to 9:00am at The Ashford Club, 5555 Glenridge Connector NE, Atlanta. For more information and to register: www. crmassociation. org/content. aspx? page_id=22&club_id=488300&module_id=4213 (http://www. crmassociation. org/content. aspx? page_id=22&club_id=488300&module_id=4213 )
Attendees will learn how successful Marketers are building a high performance culture by embracing disciplines to measure marketing results – By applying the right metrics, companies will accelerate marketing effectiveness and maximize return on marketing investment. During this special engagement, Dr. Eechambadi will discuss:
-Different perspectives on Marketing Measurement
-Current trends in Marketing Measurement
-Business impact of changes in Marketing Measurement plus case studies
“We are honored to have Dr. Eechambadi lead our July 19th event,” notes Art Hall, President CRMA Atlanta Chapter & VP, Customer Care Operations, NetBank. “Naras is an international speaker, marketing thought leader and futurist. We look forward to hearing him share his insights on how today’s Marketers are driving customer value and earning respect at the executive table.”
Dr. Eechambadi is an authority on disciplined marketing approaches that maximize return on marketing investments and accelerate growth. His book, “High Performance Marketing : Bringing Method to the Madness of Marketing” will be published this Fall by Dearborn Press. A visionary on the subject, Naras will share research and insights from his upcoming book during the July 19th session.
Sponsors for the July 19th meeting include: North Highland Company www. northhighland. com; ClickFox www. clickfox. com and NetBank www. netbank. co.
About CRMA-Atlanta:
CRMA-Atlanta is the founding chapter of CRMA, a national organization focused on the trends, strategies, and technologies that help companies build and grow successful client relationships. CRMA-Atlanta provides educational meetings and networking events with the goal of improving business practices within the industry. For more information: www. crmassociation. org/content. aspx? page_id=22&club_id=488300&module_id=4213 (http://www. crmassociation. org/content. aspx? page_id=22&club_id=488300&module_id=4213).
About Quaero:
Quaero is a marketing and technology services company that provides unparalleled value to firms for improvements in the effectiveness of their organization and technology investments. Leveraging QuaeroÂ’s proprietary MAST(SM) Marketing Effectiveness evaluation and Six Dimensions of Marketing Performance(SM) framework, QuaeroÂ’s clients gain remarkable insight into marketing process improvements, organizational alignment, measurements and enabling technologies. Quaero provides expert technology services for marketing databases as well as Quaero SpringBoard(SM), an acclaimed, easy-to-implement, low risk web-accessed hosted relationship marketing platform. Quaero serves hundreds of leading clients in the Financial, Travel and Leisure, Retail, Pharmaceutical/HealthCare, Publishing, and Telecommunications/High-Tech industries. For more information, call 1-877-570-2199 ext 370, or visit the Quaero web site at www. quaero. com.
Quaero Corp.
Laura Hupp
Marketing Communications Director
(501) 217-3892
CRMA-Atlanta
Art Hall
President of CRMA Atlanta Chapter
VP, Customer Care Operations, NetBank
(678) 942-7537
Editorial Contact:
Elizabeth Fairleigh
ThE Connection, Inc.
(404) 874-4562
###
