The Life Cycle of Food and Drinks analysed
(PRWEB) April 30, 2004
Research and Markets announces the addition of this new report entitled "Food and Drinks Life Cycle" to its offerings
Generational marketing is undoubtedly becoming increasingly important in modern society, which is made up of more demanding consumers with higher expectations of the consumer goods they purchase. This trend is influencing all areas of modern marketing, from cosmetics to holidays, and numerous products and services are now being targeted at specific age groups.
It was, therefore, inevitable that this trend would begin to impact on the international food and drinks market. While there has long been an established market for baby foods, more recently, a defined market for childrenÂ’s food and drinks has developed, and there are now health products appearing that are aimed at issues relevant to specific age and gender groups, e. g. foods to tackle the symptoms of menopause among mature and senior women.
Projected population data show that, in general, the worldÂ’s population is ageing, with the percentage of older consumers increasing all the time, boosted by falling birth rates and rising life expectancy. This is set to impact significantly on the international food and drinks market, with older consumers becoming increasingly interested in functional foods and ways to prolong their lives through diet. The growing numbers of mature, senior and elderly consumers is set to have a significant impact on future demand for functional foods and is a particularly important issue for the modern food industry.
This new study looks at the impact of age and gender on eating habits and assesses the opportunities and threats for generational marketing in the food and drinks industry.
The report includes:
7 different age groups through the life cycle
60 tables and almost 20 charts illustrating population trends, market sizes, and new product developments
A series of colour plates showing how product designs change to meet the demands of particular age groups
Informed analysis of current and future issues that will impact on generational marketing, including issues relevant to population, nutrition, key market drivers, products and branding, advertising and promotion, and new product development
Easy-reference summaries pull together major issues relevant to each age group
Reader-friendly bulleted information throughout
For a complete index of this report click on http://www. researchandmarkets. com/reports/70429 (http://www. researchandmarkets. com/reports/70429)
About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.
For additional information on ResearchandMarkets. com, their range of reports or their value-added services, visit their web site at http://www. researchandmarkets. com (http://www. researchandmarkets. com) or mailto:press@researchandmarkets. com
