IContact Introduces Email Marketing Industry’s First App for the Google Android Smartphone
Partners with HandStorm to Help Digital Marketers Manage Enterprise Critical Campaigns from Their Smartphones
Durham, NC (Vocus) August 23, 2010
iContact and HandStorm today announced their first collaboration with the iContact email marketing app for Android, built with HandStorms Mobile App Designer™ module of the M∞ finity Mobile Platform. iContact now offers increased productivity for marketing professionals, allowing them to execute mission critical tasks on the Google Android operating system.
"iContact customers are tech savvy, resourceful and always on the go. We are excited to be the first in our market to respond to customer demand with the new Android Email Marketing app," commented iContact CEO Ryan Allis. "This app will help our customers manage their professional email marketing on the go."
In choosing a mobile development partner, iContact looked for a company that combined a mobile marketing platform with emphasis on rigorous design, advanced development and quality assurance processes. HandStorms approach ensures that iContact's mobile apps are reliable, scalable and capable of expanding to meet iContacts customers future needs.
IContact for Android is the second in a series of mobile applications from iContact. The first, iContact for iPhone, launched in May 2010. Customers responded favorably to early features and provided feedback for new capabilities. With this new version for Android, iContact continues its focus on delivering email marketing management tools for its mobile customers.
Rich Features
IContact for Android delivers many of the same powerful features found on the iContact web application, right on a mobile device, including:
Search, Create or Add New Contacts Send Your Draft Email Messages Track and Share Email Results
"Many early smartphone apps were developed by the proverbial kids in the garage," said Dwayne Williams, President at HandStorm. "Recent attention to data protection and security concerns with lower quality apps has forced a 'flight to quality by those investing in mobile. We understand the importance that iContact places on providing its customers with high quality, tried and tested technology. HandStorm is one of the few mobile app and mobile platform providers that leverage enterprise-caliber development methodologies, including iterative development, rigorous quality assurance, usability studies, and security considerations."
IContact for Android is available at www. iContact. com/android (http://www. iContact. com/android).
About HandStorm, Inc.
HandStorm, Inc. introduced both the Mobile Platformä and the first enterprise-caliber development methodology for the mobile industry. Through the M∞ finity Mobile Platform, HandStorm provides integrated marketing channel execution and analytics across communication channels such as mobile advertising, text, social networks, branded apps, mobile web sites, SEM/SEO, email, and real-world locations. HandStorm combines marketing expertise with the latest mobile technologies to help deliver memorable experiences on the iPhone, iPad, Android, Blackberry, and other smart devices. HandStorm customers include global consumer brands, healthcare and pharma, media, technology, telecom, and social networks. Contact HandStorm in New York or Research Triangle Park, NC at 888.545.9123, or on the web at www. handstorm. com.
About iContact
With more than 64,000 customers, iContact provides email marketing for small to mid-sized businesses and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Intuit, Vonage, Symantec, International Paper, LG Electronics and ReMax, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.
IContact, designed for the Small Business market is available at www. iContact. com; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at www. iContactPlus. com.
For media inquiries, contact Chuck Hester, APR, Communications Director,
(919) 459-1451.
Visit us on Twitter @iContactCorp (http://twitter. com/iContactCorp), iContact Linkedin Group (http://www. linkedin. com/groups? gid=910997), and our Facebook Fan Page (http://www. facebook. com/pages/iContactcom-The-People-Culture-Behind-The-Brand/94722553979).
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