Staples Stores Play Host to MDG Computers
Staples stores in London, Ontario now host MDG Computers. This pilot program is the first of its kind in MDG's corporate history. This test marketing initiative is anticipated to run for at least six months.
London, Ontario (PRWEB) April 19, 2006
In an unusual retailing experiment, MDG Computers has set up shop inside London-located Staples office supply stores.
The pilot project, exclusive to the four London stores, began last week. MDG Computers has set up kiosks staffed by their employees in close proximity to Staples' own displays of computers.
Although it appears that Staples is hosting their competition, district manager Edie Collins said the two retailers have a different niche in the computer market.
MDG Computers specializes in custom-made PCs and laptops built to a customer's specifications, while Staples sells off-the-shelf computer packages as part of a large selection of office supplies.
"They are providing a customized PC, something we really don't get into," said Collins.
The customized units appeal to computer gamers and small business owners who want a unit with specific functionality, she said.
Collins doesn't expect the partnership with MDG Computers to cause any friction with Hewlett-Packard, the main supplier of Staples computer packages.
MDG Computers is Canada's larger personal computer manufacturer with 27 retail outlets.
Mickey Grabovica, owner of the London MDG franchise, said the kiosks in Staples, measuring three metres by six metres, give his sales staff easier access to consumers. But MDG, with its strong sales and national advertising campaigns, also brings more traffic into the Staples stores, he said.
"I think it's going to work out for both. It's only been one week and sales have been off the charts."
Initial reports show computer sales for Staples were also healthy, said Collins.
"They're happy. We're happy. So that tells me that they're not taking our business. It's encouraging," she said.
MDG Computers had been operating from a store at 1070 Wellington Rd. South near White Oaks Mall. With the opening of the Staples outlets, MDG will be winding up retail sales at that location, but will keep it open as a service and repair centre.
The pilot project is expected to run at least six months. If the partnership is judged to be a success, the same concept could be rolled out to Staples and MDG Computers outlets across Canada.
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