Web Positioning Made the Difference--Physician Recruiting Firm Enhances On-line Gateway to Physician Jobs
LocumTenens. com today introduced a new version of its free on-line physician job board. The full-service, niche physician recruiting firm's counter-intuitive Web strategy has helped the company grow revenue 600% over the past five years.
Alpharetta, GA (PRWEB) April 5, 2006
What happens when a niche physician recruiting firm positions itself on the Web as a free meeting place for all kinds of physicians and physician jobs? A pretty amazing business success story, if you ask the owners of LocumTenens. com, which today introduced its new physician job board and corporate Web site (http://www. locumtenens. com/launchpr (http://www. locumtenens. com/launchpr)).
Web Strategy Ignites Growth
Georgia-based LocumTenens. com has grown revenue 600% over the past five years (2000 to 2005). One of the physician recruiting firm's founding partners, Senior Vice President Pamela McKemie says the then-five-year-old physician recruiting firm "really took off" following two counter-intuitive business decisions in 1999:
Link the company's name to the industry's Set up an on-line physician job board where clients and competitors could list open positions free of charge
When Jackson & Coker founder and LocumTenens. com CEO Richard L. (“Rick”) Jackson suggested that "locumtenens. com" would be a great URL and agency name, “it was an epiphany,” McKemie says. “It was a tough decision to invest in an Internet job board where even our competitors could post jobs for free, but we now oversee much of the on-line physician traffic for our industry.”
The decision also has helped the agency's full-service, niche recruiting firm build a database of more than 46,000 physicians and roughly 9,000 certified registered nurse anesthetists (CRNAs). The database represents 23% market penetration in the agency’s core specialties.
Physician Recruiting Firm Offers Clients a Choice
LocumTenens. com offers healthcare providers and facilities the freedom to choose: “Use our full-service recruiting agency or do it yourself through our free online physician job board.”
Therein lies perhaps the greatest opportunity in the agency’s marketing strategy: LocumTenens. com is both an all-specialty physician job board and a traditional, full-service physician recruiting firm focusing only on four high-demand specialties (anesthesiology, radiology, psychiatry, surgery).
New Site Segments Users
At www. locumtenens. com, the job board is front-and-center, with color-coded log-in spaces for
Physicians or CRNAs to search for jobs Healthcare facility managers to post jobs or search for candidates Third-party agency representatives to post jobs
From there the site’s content addresses each user audience uniquely. For example:
A physician or CRNA can upload curriculum vitae (CV) after registering on the site. The latest privacy and security technology lets the user decide if or when to reveal his identity. Anesthesiologists, CRNAs, psychiatrists, radiologists and surgeons can access dedicated career centers offering specialty-focused content. Healthcare executives and managers can customize job postings, even selecting photos from an on-line gallery to highlight the geographic setting for a given physician job. Healthcare facility recruiters can purchase LocumTenens. com’s “Recruit Rx.” Using this mass E-mailing tool users can access much of the agency’s database of more than 46,000 providers and build mailing lists of up to 5,000 contacts per month for a modest monthly or quarterly fee.
LocumTenens. com is part of the Jackson Healthcare Solutions family of companies. To learn more, visit the company's web sites at http://www. locumtenens. com/media (http://www. locumtenens. com/media) and http://www. crnajobs. com/ (http://www. crnajobs. com/).
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