Fruit Advantage Appoints Michael Rice as National Sales Manager of the Sport Nutrition Division
Michael Rice, flexibility and Pilates trainer for the Detroit Lions as well as maintaining a diverse population of private clients has been appointed as the National Sales Manager of the Fruit Advantage Sports Nutrition Division.
Bellaire, MI (PRWEB) August 19, 2006
Fruit Advantage announces it has appointed Michael Rice as the National Sales Manager of the company’s Sports Nutrition Division.
Mr. Rice is the developer and director of BBOP based in Farmington Hills, Michigan. BBOP is an acronym for Balanced Bodies for Optimum Performance. He is currently in production of a movement therapy instructional video entitled: Training the Trainers.
In addition to BBOP, Mr. Rice is beginning his fourth season as the flexibility and Pilates trainer for the Detroit Lions as well as maintaining a diverse population of private clients.
His primary responsibility will be to oversee the Sports Nutrition Division of the company. Rice brings a broad knowledge of sports nutrition and movement therapy, which is a remarkable addition to Fruit Advantage.
Fruit Advantage recently introduced a long awaited supplement, Cherry Prime. This revolutionary formula is the first to combine the natural health benefits of tart cherries with the cartilage building benefits of glucosamine and chondroitin. Recent research by the University of Vermont shows excellent potential for cherries as a natural muscle-repairing agent. Mr. Rice will focus on introducing Cherry Prime to the sports community.
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