Siteworx Scores Three Wins in Association Market
New customers to benefit from recreated online presence.
Reston, VA (PRWEB) January 29, 2007
The Nuclear Energy Institute (NEI), the National Committee for Quality Assurance (NCQA), and the Licensing Executives Society (LES) are Siteworx's three most recent customers that have engaged the company to improve member retention and satisfaction rates through more meaningful, Web-based user experiences.
Siteworx, a Web company that combines design and technology, will deploy all or parts of its six-step methodology on behalf of the associations. This starts with a needs assessment where specifications, processes, and rules are evaluated against current information usage, followed by the design phase where information architecture, user interfaces and a rich media experience are created that are consistent with the brand identity. After development, testing, and any necessary integration is completed, the associations will have improved Web sites that keep visitors coming back.
"Associations are thinking about content differently because they know the potentially sky-high costs of managing it, and the high opportunity costs of content that is not maximized," according to Jeff Ellsworth, Siteworx's vice president of marketing and sales. "With Web sites that have a rules-based information architecture, clear navigation, attractive visual design, and context-based content management, our new customers can create opportunities for members to become more involved and engage in more transactions."
NCQA (http://www. ncqa. org (http://www. ncqa. org)) is a private, not-for-profit organization dedicated to measuring and improving health care quality through accreditation and certification of health care organizations, physician recognition and reporting to the public to inform health care choice. The mission of NEI (http://www. nei. org (http://www. nei. org)) is to ensure the formation of policies that promote the beneficial uses of nuclear energy and technologies in the United States and around the world, while LES (http://www. usa-canada. les. org (http://www. usa-canada. les. org)) is a professional organization involved in the transfer, use, development, manufacture, and marketing of intellectual property.
About Siteworx
Siteworx (www. siteworx. com) is a different kind of Web company that combines design and technology in a way that creates maximum value for members and customers. Its customer experience, design, application development, and integration services deliver improved performance, better user experiences, and customer loyalty for clients including AOL, PBS, and National Geographic Domestic Home Entertainment. The company has received numerous awards for design, usability, and customized content management systems.
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