Wednesday, June 18, 2003

Croda Inc Announces Launch of New Patented Gentle Cleaning Ingredient

Croda Inc Announces Launch of New Patented Gentle Cleaning Ingredient

Cromollient SCE keeps cleaning power while preventing irritation.

Edison, NJ (Vocus) December 29, 2006

Wipes, sprays and multipurpose cleaners are becoming more and more popular as time-pressed consumers seek to reduce the time spent cleaning. These fast and convenient cleaners often come in contact with the skin and are used around family and pets, so safe, gentle products are a must. With this in mind, Croda Inc is pleased to announce the launch of Cromollient SCE into the home care and industrial markets.

Cromollient SCE is a 100% active, patented ester shown to reduce the irritation potential of household or institutional cleaners without compromising cleaning ability. Tested in brand concentration studies for dishwashing soap, shower and tub cleaners and disinfecting wipes, Cromollient SCE was shown to boost the cleaning power of most applications and imparted a soft after-feel to hands when used at efficacious levels. It significantly reduced the irritation level of these products, in vitro, and when added to 100% Sodium Lauryl Sulfate (SLS), it reduced the irritation of SLS to that of distilled, deionized water! It is compatible with many surfactants and will produce clear surfactant systems. It can usually be added over the top to most cleaning systems to improve mildness and create gentler products without reformulation.

With the market moving towards milder, gentler cleaning products, create them with ease using Cromollient SCE. Ideal for multi-purpose sprays and wipes, dish detergents, bathroom cleaners and industrial cleaning, just to name a few, Cromollient SCE possesses wide pH tolerance making it suitable for most cleaning products. When designing mild, gentle products, no matter what the application, choose Cromollient SCE for enhanced cleaning, without irritation.

About Croda Inc - www. crodausa. com

Croda Inc is a wholly-owned subsidiary of Croda International Plc, a U. K.-based manufacturer and world-wide supplier of oleo and industrial chemicals for the Personal Care, Home Care and Functional Specialties, Health Care, and Manufacturing Industries. Croda Inc is part of a global network and offers one of the widest ranges of chemical specialties, surfactants and high purity lipids available to the Personal Care, Home Care and Functional Specialties and Health Care Industries. Croda also carries a full line of natural, botanical ingredients from its Crodarom and Crodamazon divisions and a full range of skin care actives from the Sederma division.

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