New York Giants Seek Marketing Partnerships With Prescription Drug Brands; Positive Impact Teams With Bruce Leeb & Company to Recruit Sponsors
The New York GiantsÂ’ marketing consultant, Positive Impact, Lyndhurst, NJ, has invited Bruce Leeb & Company, Fair Lawn, NJ, the healthcare advertising agency, to help the National Football League (NFL) team recruit advertising and promotional partners within selected prescription drug categories.
EAST RUTHERFORD, NJ (PRWEB) March 14, 2004
The New York GiantsÂ’ marketing consultant, Positive Impact, Lyndhurst, NJ, has invited Bruce Leeb & Company, Fair Lawn, NJ, the healthcare advertising agency, to help the National Football League (NFL) team recruit advertising and promotional partners within selected prescription drug categories.
A recent directive from NFL Commissioner Paul Tagliabue permits team marketing relationships with allergy, cholesterol, dermatology, diabetes, gastrointestinal, vaccine, and hair renewal/growth prescription drug brands.
Marketing partnerships with the Giants can include:
· Rights to use Giants logos and images in brand advertising, promotion, public relations, and employee communications
· Television advertising on Giants broadcasts and special programming
· Signage during eight regular-season and two pre-season games at Giants Stadium
· Consumer, trade, and employee promotions involving Giants Stadium facilities and Giants legends from the 1986 and 1990 Super Bowl champions
· Trips to road games for sales force incentives and trade relations
· Access to the Stadium Club for company meetings and special events
· Other approved advertising and promotional activities developed with the advice and consent of the Giants and subject to the approval of the NFL
“The Giants offer maximum flexibility to customize marketing partnerships to fulfill the needs of brands in the Greater New York Metropolitan Area,” according to a joint statement by Glenn Todd, Director of Marketing Partnerships, New York Giants; Michael Rowe, President, Positive Impact; and Bruce Leeb, President, Bruce Leeb & Company.
Positive Impact is a major sports and entertainment consulting group, founded by Michael Rowe, the former president of the New Jersey Nets and executive vice president of the Meadowlands Sports Complex.
Bruce Leeb & Company is a full-service healthcare advertising agency offering a range of services to pharmaceutical companies, including print advertising, media planning, direct mail, Web-based media, meeting and event planning, and multicultural marketing. Bruce Leeb & Company has been on the MedAdNews list of the top 50 healthcare advertising agencies for three consecutive years.
Marketers of prescription drug brands may obtain more information from:
Jack Pfister
Director of Business Development
Bruce Leeb & Company
17-17 Route 208 North
Fair Lawn, NJ 07410
201-703-6100
Jpfister@blc1.com
