Thursday, September 4, 2003

Ten Year Old Procedure Reintroduced at the American Academy of Dermatology Summer Meeting

Ten Year Old Procedure Reintroduced at the American Academy of Dermatology Summer Meeting

The launch of a patented formulation at the Summer American Academy of Dermatology Meeting ensures chemical peels maintain their position as the most requested cosmetic procedure.

(PRWEB) August 2, 2002

FOR IMMEDIATE RELEASE

What is Old is New Again at The American Academy of Dermatology Meeting

Bloomfield Hills, MI – August 01, 2002 - In the 10 years since glycolic acids were first introduced at an American Academy of Dermatology meeting, hundreds of dermatologists have incorporated cosmetic procedures into their practices. In this same time frame cosmetic dermatologists have been introduced to hundreds of new products and procedures. Dermatologists entered the cosmetic arena in order to accommodate the increasing patient demands for anti-aging procedures. Manufacturers entered the arena in an effort to provide state-of-the-art products and services to the cosmetic dermatologists servicing these patients.

Ten years ago Marvin Klein, M. D., a practicing dermatologist in Michigan, introduced his proprietary formulation, an esterified glycolic acid peel, at an Academy meeting. Glycolic peels and products consumed the majority of media coverage in consumer health and beauty publications almost from the time they were introduced, only to be replaced by coverage on newer procedures such as lasers and microdermabrasion. According to the latest data, however, chemical peels maintain their top position as the most requested cosmetic procedure, second only to BotoxTM.

In these same ten years Dr. Klein ignored the laser and microdermabrasion trends, acknowledged the consistent popularity of chemical peels, and concentrated on formulating an acid peel that would surpass any on the market. The result was that Dr. KleinÂ’s new formulation, containing acidic amino acids, was considered so unique that it was granted a full US patent.

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American Academy of Dermatology Product Launch

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According to Charles Thomas, exCel’s Vice President, the AFA peels and products are the only acidic amino acid products on the market and contain three times the number of antioxidants than glycolics. “The irritation, dryness, and visible peeling common with glycolic peels is virtually non-existent with the AFA peels. Aside from effecting an invisible exfoliation, our clients report that the

AFAs are particularly effective in diminishing hyperpigmentation, particularly in patients with dark complexions,” reports Thomas.

With a product line that contains a formulation that effects an invisible peel, refines the appearance of the skinÂ’s tone and texture, diminishes the appearance of fine wrinkles and photopigmentation while increasing the moisture retaining capabilities of the skin, and is effective on all skin types and colors, it appears that Dr. Klein has ensured that the chemical peel trend he started ten years ago will maintain the top position among the most requested cosmetic procedures.

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ExCel Cosmeceuticals AFA product line includes facial peels, cleansers, topical gels, moisturizers, eye cream, toners, and a masque and are available exclusively through dermatologists and plastic surgeons.

ExCel Cosmeceuticals, Inc., 4120 West Maple Avenue, Suite 201, Bloomfield Hills, MI 48301 (Phone) 800.453.5150 (Fax) 248.539.1215

(Website) www. xlafa. com

Medical PR Consultancy

Contact:  Kathleen M. Appell Cell:  215.805.4988

Phone: 215.444.9372 Fax: 215.444.9373

Email: KmaMedPR@aol. com Website:  www. xlafa. com