Ancient Mediterranean Recipe Brought To Life In NYC
Salt & Vinegar, Inc. a new specialty food company - introduces a line of gourmet pickled vegetables rooted in an ancient, Mediterranean family recipe. Salt & Vinegar, Inc. has preserved the flavor of this centuries-old recipe while offering a fresh, modern look to pickled vegetables.
New York City, NY (PRWEB) June 14, 2005
Salt & Vinegar, Inc. a new specialty food company - introduces a line of gourmet pickled vegetables rooted in an ancient, Mediterranean family recipe. Salt & Vinegar, Inc. has preserved the flavor of this centuries-old recipe while offering a fresh, modern look to pickled vegetables.
The companyÂ’s product line includes pickled mixed vegetables, pickled green beans and pickled carrots. Each jar contains a delightful combination of crisp and crunchy vegetables with a robust, Mediterranean flavor. Using the freshest of ingredients, their vegetables are hand-packed and simply preserved in a distinct brine of salt and vinegar and garnished with fresh dill, garlic and hot peppers.
In addition, Salt & Vinegar delivers an upscale, modern design to their packaging rather than the outdated look of most pickled vegetables. Their products are presented in a glass jar with a signature silver lid. With this fresh new look and delicious Mediterranean taste, Salt & Vinegar pickled vegetables make a great gift or addition to a gourmet gift basket along with cheeses, spreads, pates and specialty meats.
Salt & Vinegar, Inc. was founded by New York City residents David and Melanie Koroghlian. The brother and sister team were inspired by a classic Mediterranean family recipe that had been handed-down from generation to generation. The recipe and tradition of pickling vegetables comes from their family in Armenia. “Traditionally, pickled vegetables were served as part of appetizers in Armenian families. We have fond memories of our parents making pickled vegetables every fall just in time to be enjoyed during the holidays,” says co-founder Melanie. “Today, we have expanded our horizons and enjoy this delicious food anytime – as an appetizer, with salads or even as a healthy snack right out of the jar.”
Enjoyed by family and friends over the years, the pair would often receive requests for their familyÂ’s pickled vegetables. In 2004, with the encouragement of family and friends and the desire to work together, David and Melanie set off with their family recipe and Salt & Vinegar, Inc. was born.
“We are excited to introduce our product line and offer a variety of pickled vegetables,” says David. “As our company grows, we look forward to expanding our line to include such unique varieties as pickled asparagus, pickled green tomatoes and a complete line of organic pickled vegetables. We ultimately envision a collection of premium, Mediterranean-style specialty food products, each delivered in unique packaging using the finest ingredients to create classic Mediterranean flavors.”
The launch of Salt & Vinegar, Inc. comes at a time when the specialty food industry is embracing Mediterranean cuisine. In the May 2005 issue of The Gourmet Retailer, the trade journal highlights Mediterranean fare and describes this new food trend as… “Cuisine of the Year…with the familiar-yet-exotic flavors of Mediterranean cuisine, it seems inevitable that more products will appear on the market. Look in the U. S. first for activity in gourmet and natural food stores, and later for a filtering down of such products to mainstream supermarkets.”
The companyÂ’s complete line of pickled vegetables is available in 16 oz. jars at a suggested retail price of $10.25. For more information about Salt & Vinegar, Inc. products, visit their website at www. saltandvinegarinc. com or call 212.563.7008.
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