BANGALORE CELEBRITIES WELCOME SPARSHA the 24-hour Kannada channel from WorldSpace Satellite Radio, AT A GLITTERING PARTY
WorldSpace has launched Sparsha, a 24 hour Kannada music channel.
Bangalore (PRWEB) September 8, 2004
Neither the downpour of Friday night, nor the heavy traffic could keep the whoÂ’s who of the Kannada film and music industry from the launch party of Sparsha, the 24-hour Kannada channel, from WorldSpace Satellite Radio. The Sparsha party at The Leela Palace saw a mix of the cityÂ’s current favorite film stars like Puneet Rajkumar, Tara, Sudeep, Ramya, Rakshitha, Murali, Vijay Raghavendra, Sunil Raoh, Madhuri Bhattacharya, Chaitra, Aashita, Auditya, Tarun, Meenal, music directors Hamsalekha, Gurukiran, V Manohar, C Ashwath, Rajesh Ramanath, singer Nandita, TV host Sujatha and theatre personality Arundhati Nag, among other prominent Bangalore celebrities.
The evening commenced with the dramatic unveiling of the Sparsha logo, with the splintering of a glass wall. Popular RJ Chaitanya Hegde, Program Director, WorldSpace said: “It is a proud moment for me personally as a lover of Kannada language and for all of us at WorldSpace to launch Sparsha, the world’s first 24-hour Kannada channel.”
The mood was one of celebration and pride as everyone relished the concept of the worldÂ’s first 24-hour Kannada channel.
Here is what some of the distinguished guests said on the occasion:
Arundhati Nag, noted film and theatre personality, “We need to recognize and promote Kannada - it has a very rich culture and it is important to encourage this regional language. I wish WorldSpace all the very best” Music director Hamsalekha, “With Sparsha, WorldSpace is doing a great thing for the people of Karnataka” Music Director Gurukiran, “Sparsha has great content – from film songs to folk songs to interviews. This is exactly what we need for the regional languages”
The cake-cutting ceremony had K. R. Harish, Managing Director, WorldSpace India officially launching Sparsha, after which the party was in full swing. It was nostalgia all the way as the band ‘Melody of Kalakaars’, took the guests on a trip down memory lane of old Kannada film songs. The dance floor saw a generous sprinkling of stars when Murali, Ramya, Madhuri Bhattacharya, Auditya, Sunil Raoh, Vijay Raghavendra, Ashitha, Chaithra, Rakshitha, along with other guests took to the dance floor.
About Sparsha: Sparsha literally means touch, or contact. With Sparsha, WorldSpace aims to touch the hearts of Kannada lovers across the globe by providing wholesome entertainment in their mother tongue. The distinguishing feature of Sparsha is its unique magazine format with a vibrant and contemporary feel that promises to provide entertainment to the entire family. The content will cover the arts, culture, sports, fashion, health and fitness, education, food, films and occasionally politics and current affairs as well as include regular interviews with celebrities and interesting people from Karnataka.
The musical offering on Sparsha comprises an array of choices – from folk and devotional songs to instrumental, from Sugama Sangeetha to Bhava Geetha and Kannada pop; besides a generous sprinkling of popular film songs, both old classics and latest hits. Add to this Kavi Sammelanas, Hasya Melas and radio dramas, and you have a varied choice of shows that is bound to entice even the most discerning listener.
About WorldSpace: WorldSpace is the pioneer of Satellite Radio. Through its two satellites AfriStar and AsiaStar, WorldSpace beams music and information to millions of households across the world. WorldSpace also works closely with a number of government and other key institutions, and lends its technology to them for social development causes, like distance education and forecasting. The company is headquartered in Washington D. C., and the Indian operations are run out of Bangalore. With fresh and revamped content, WorldSpace now boasts of a range of over 30 channels across genres, from Jazz to Classical, to old Hindi film music and Rock. WorldSpace now offers regional Indian channels that include Sparsha (Kannada), RM Radio (Malayalam), KL Radio (Tamil) on its network; and is planning to introduce dedicated channels in other regional languages.
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