Donors Decide Which Nonprofits Are Doing The Best Job
Campbell Awards presented to American Cancer Society, American Heart Association, American Red Cross, St. Jude ChildrenÂ’s Research Hospital, Salvation Army, UNICEF, and United Way of America.
VALENCIA, CA (PRWEB) September 18, 2005
Seven charities recently received Campbell Awards for high donor approval. Campbell Rinker, a national marketing research company specializing in nonprofits, surveyed over twelve hundred American donors in May to identify the winners. Donors were asked which charities they thought were doing the best job.
Donors to international relief, development and child sponsorship charities named the American Red Cross, Salvation Army and UNICEF as the charities doing the best job in that area.
Four health, medical and hospital charities received honors, including the American Cancer Society, American Heart Association, St. Jude Children’s Research Hospital and United Way of America – also in recognition of doing the best job. AHA, ACS and St. Jude have received the award three years in a row. This is the first time United Way has received a Campbell Award.
"We are pleased to be listed as one of the top charities by Campbell Rinker" said John P. Moses, Chief Executive Officer of ALSAC/St. Jude Children’s Research Hospital. "It is a tribute to our donors and volunteers across the nation who embrace our fund-raising efforts and who continue to believe in our mission – that no child should die in the dawn of life."
Said Major George E. Hood, National Community Relations Secretary for the Salvation Army, "We have made a promise to the American public that we will always strive to do the most good with their gifts of time, money and resources. This award is indication that we are on the right track. There can be no greater measurement of our work than to have the admiration of the American public and to know that they believe we are doing the most good for the most people in the most need."
According to Dirk Rinker of the research firm Campbell Rinker, while the awards are a “highlight” of the study, its main purpose is to “help nonprofits understand the motivations, perceptions and intentions of the donors who give. Our goal is to help these nonprofits grow and thrive.” As an example, Rinker mentions that the 2005 study looks at the impact of a natural disaster like the tsunami on donors who don’t typically give to international relief. In the health report, the firm set out to tell nonprofits whether donors are more inspired by promises of medical care for sick people or a promise of a cure, among other findings.
The survey was conducted over the phone during May of 2005. Each survey carries a margin of error of ±3.9% at the 95% confidence level. More information is available from Campbell Rinker at (888) 722-6723, or by visiting the firm online at www. CampbellRinker. com.
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