Wake and Bake a Cake: Hemp Company Retains Organic Ad Agency, Adcandy, Consumers Are Invited to Participate
Talk about creating a buzz… In a marriage of counter-cultural organizations, Adcandy is hired by Hemp company to ask for creative input from consumers. Adcandy is an agency powered by "consumer-generated" ideas.
New York, NY (PRWEB) November 10, 2005
No, it won’t alter your mind, but it will make you smile…. Wellfun Foods, an Australian-based holistic food company, is using Adcandy, a consumer-based ad agency, to tap into consumers’ marketing ideas for its product “Supremely Moist,” a cake and muffin mix made from the organic hemp-seed.
Hemp, it turns out, has many more uses than just making rope. The hemp-seed is a nutritional superfood that contain fatty acids in which omega 3’s and omega 6’s are in a more perfect ratio than the more common fatty acid supplements flax and fish oil. Supremely Moist is an organic “quick mix” cake mix that comes in chocolate and fruit flavors. So, next time you have the munchies, you don't have to sacrifice health as you indulge your cravings.
Adcandy has been featured in Wired, Adweek, and Clickz. To date, Adcandy has registered 4500 users. Part marketing tool, part market research device and idea generator, Adcandy has revolutionized marketing by partnering with the greatest unrealized source of advertising talent in history: the American consumer. ”We tap into that place where great, spontaneous art comes from,” says Per Hoffman, founder of Adcandy. “And in the case of Adcandy, that art is advertising.”
Adcandy is inviting the American public to participate in this contest by visiting its website. Prizes are being offered for the best entries at Adcandy. com.
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