California Gourmet Granola Line Hits Store Shelves; Traci's Gourmet Granola Launches into Whole Food Markets
African-American owned Traci’s Gourmet Granola, the California-based granola company, has partnered up with Whole Food Markets in the Northern California region.
Oakland, CA (PRWEB) October 13, 2005
Traci’s Gourmet Granola, the California-based granola company, has partnered up with Whole Food Markets in the Northern California region. Whole Food Markets is the world's leading natural and organic foods supermarket found in 176 locations throughout North America and the United Kingdom. The new partnership between Traci’s Gourmet Granola and Whole Food Markets increases the company’s visibility in various natural and gourmet markets nationwide.
“We are thrilled at the opportunity to have our product on the shelves of Whole Food Markets. Since my company’s inception in 2002, it has been my goal to grace the shelves of a premier natural foods store, such as Whole Foods, since we share the same consumer," said company founder, Traci Fellows. "Health food customers are health conscious and discerning about what they consume, so are my customers. A healthy lifestyle is our ultimate goal.”
The company began in 2000 when Traci attempted to bake Snicker Doodles for a friend. She was watching one of her favorite food show host making granola when the idea hit. She rummaged through her kitchen pantry for all of her favorite ingredients-- organic oats, fruits, nuts and maple syrup. After mixing them all together, she whipped up what is now known as “Fruit & Nut Crunch.”
Since then, African-American Traci Fellows -- affectionately known as “The Granola Lady” around the San Francisco Bay Area -- is putting her name (and green satin ribbon) on the gourmet granola industry. Her passion for a balanced and healthy lifestyle, combined with her love for baking has always been part of her way of life. In September of 2002, she decided to combine both and introduced Traci’s Gourmet Granola.
About Traci’s Gourmet Granola
Since its two-year inception, the demand for Traci’s Gourmet Granola has increased dramatically. The product line is eaten by professional athletes, Hollywood trainers and musicians. Traci’s Gourmet Granola gives back to the community through the sponsorship of various charity events.
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