Digital Expansion By Asia's Leading Enterprise IT Publisher
Asia's leading Enterprise IT publisher, Fairfax Business Media Asia (FBM Asia), is significantly expanding its digital information services anchored at its MIS Asia web portal (www. mis-asia. com). Eight new, specifically-targeted weekly eNewsletters, providing niche industry, geography and technology-specific market intelligence and information, will be available to subscribers before the end of the year.
Singapore (PRWEB) October 14, 2009
Asia's leading Enterprise IT publisher, Fairfax Business Media Asia (FBM Asia), is significantly expanding its digital information services anchored at its MIS Asia web portal (www. mis-asia. com).
Eight new, specifically-targeted weekly eNewsletters, providing niche industry, geography and technology-specific market intelligence and information, will be available to subscribers before the end of the year.
FBM Asia's Director and Publisher, Andrew Smart, said the new eNewsletters stem from considered market research and subscriber feedback. They would also mark the resurrection of the MIS tech brand after a three-year hiatus.
Smart said the expansion of digital publishing, which currently accounts for 25% of revenues, was part of the ongoing re-balancing of FBM Asia's operations, which includes events, research, digital and web publishing and the production of its print titles.
"This expansion of our digital services aims to provide subscribers with more niche information in the way they've said they want it," Smart said. "Our subscribers and readers have told us they want these specific areas covered and we have listened and taken action.
"The new eNewsletters will provide examples of management best practice, outline new research and trends, air expert opinion, provide access to focused blog discussions and keep IT executive subscribers informed and competitive within their jobs."
Four new eNewsletters will be available from 13 October 2009, in the first phase of the FBM's digital expansion. Subscriptions to FBM eNewsletters can be registered at -
Www. mis-asia. com/user-creationlogin (http://www. mis-asia. com/user-creationlogin)
The first new eNewsletters are:
*MIS Asia Public Sector: As governments across the globe stimulate their economies with massive injections of funds, eGovernment and public sectors, such as education, healthcare and defence, have become the stand-out spenders on information and communications technology. This eNewsletter helps track where this money is going, including management strategies, projects, trends, developments and opinions relating to this powerful section of the economy, and is available to you weekly - every Tuesday.
*MIS tech Greater China: Greater China -- including Hong Kong, Shanghai, Beijing, Shenzhen and Taipei -- is one of the world's fastest growing economies. This eNewsletter, which resurrects the MIS tech brand, will provide targeted and valuable enterprise IT market information specific to this dynamic region, including strategy and management tips for CIOs and IT managers, mergers and acquisitions, appointments, new projects and expert opinion. It will provide a window into one of the most innovative areas of technology development today. This eNewsletter is available weekly - every Wednesday.
*MIS Asia Manufacturing: Asia is the world's manufacturing heart and this eNewsletter features enterprise IT information and market intelligence specific to this massive sector, which has been one of the worst hit by the economic downturn.
Information technology is critical to the future manufacturing and this eNewsletter provides the very latest information - from management strategies and tactics relating to economic recovery, through to research, trends, projects and expert opinions - to help this sector prosper from the economic recovery. This eNewsletter is available to you weekly - every Thursday.
*MIS tech Cloud Computing : Some of the hottest technology innovations of the 21st century -- including virtualisation, data centre consolidation technology and software-as-a-service (SaaS) -- come under the microscope in this eNewsletter. It outlines valuable information including the latest tech trends, management expertise, expert opinion and milestone projects; and relating these to leading edge approaches and the impact of cloud computing. The MIS tech brand is born again with this technology-specific digital resource which is a must for IT executives wanting to remain at the forefront of cutting edge computing developments. This eNewsletter is available weekly - every Friday.
Details of phase two of the eNewsletter expansion, which will start on 30 November 2009, will be announced closer to this date.
FBM Asia Managing Editor, Ross O. Storey, said that subscribers to these new information sources will benefit from the considered selection of valuable niche information vital to their careers.
"Our eNewsletter editors will select valuable specific information from our vast content sources, including the 250 global enterprise IT magazines of the International Data Group (IDG), the many newspapers and magazines of Australia's Fairfax Media, and the Asia resources of FBM Asia," Storey said.
"Our aim is to present our senior IT executive audience with the very best, most up-to-date niche information to help them carry out their career responsibilities and to advance their prospects."
Fairfax Business Media Asia publishes Computerworld Singapore, Computerworld Malaysia, MIS Asia and CIO Asia (all at web portal: www. mis-asia. com) magazines. It is part of Australia's Fairfax Media, Australasia's leading media company with titles such as the Australian Financial Review, Business Review Weekly, The Sydney Morning Herald, The Melbourne Age, The Sun-Herald and The Canberra Times.
For inquiries on the FBM Asia expanded digital services:
Contact: Andrew Smart - W: +65 6395 8059
###
