LaConner New Media sets site on seniors
(PRWEB) May 26, 2000
LACONNER, Wash. – LaConner New Media (LNM), producers of SeniorCenter. com and lead providers of Internet services designed for the mature Web surfer, is bridging the gap between senior citizens and the Internet with a plan designed “for seniors by seniors.”
“Our aim is to provide a fully integrated service that will offer relevant and interesting information and services to this underserved market, thus helping to improve their quality of life,” said Berry Brunk, LNM Chairman and CEO.
LNM is working to supply Internet access systems and comprehensive training to residents living in senior-focused environments nationwide. More than 1.8 million hardware units are scheduled for deployment during the next five years.
The companyÂ’s complete Internet access solution includes access to the Web from the SeniorCenter. com portal, set-top Internet appliances, remote keyboards, and training for staff and residents. This low-cost Internet access alternative makes it easy and convenient for seniors to view and navigate the Web via personal television.
Seniors are extremely eager to learn about the Internet and what it can offer. Metrics gathered from the “alpha deployment,” a six-month test of equipment, services and procedures executed on 50 seniors in two states, show the enthusiastic participants spending an average of two to four hours a day using the Internet. Sending e-mail,
Playing games, navigating for topic-specific information and shopping are popular with this group. A second deployment, the “beta trial,” will give Internet access to over 2000 seniors dwelling in 32 senior housing facilities scattered throughout eight states.
SeniorCenter. com visitors can get up-to-date news and weather; listen to big band, swing or even jazz music; learn about health and Social Security issues; order prescriptions; get legal advice; read tales of travel written by seniors; make travel arrangements; shop without worrying about credit card security; participate in senior chat or topic-based discussions; read daily horoscopes; play casino, board and word games; send e-mails; search the Web and more.
The SeniorCenter. com portal currently generates over 10,000 new visitors per week. LNM generates revenue from monthly Internet service fees, selling ad space, affiliate relationships and the sale of Internet equipment. The company leverages strong competencies in sales to the senior housing industry, Web development and innovative training methods used to accelerate seniorsÂ’ adoption rate to the Internet.
For more information about SeniorCenter. com and LNMÂ’s complete Internet access solution, call toll-free at 1-877-562-1900.
30 -
Contact: Kim Bushor
E-mail: kimb@laconner. com
Fax: (360) 466-1919
ReferenceURLs: www. laconner. com AND www. seniorcenter. com
