Physician Buy-In Prescription for Program Success
With the time-intensiveness of medicine, it’s no surprise that overworked physicians focus more on patient care than organizational goals. But without the attention and support of the physicians – whether they are employees or part of your organization’s network – many organizational initiatives are likely to fail.
Manasquan, NJ, (PRWEB) July 26, 2005 -
– With the time-intensiveness of medicine, it’s no surprise that overworked physicians focus more on patient care than organizational goals. But without the attention and support of the physicians – whether they are employees or part of your organization’s network – many organizational initiatives are likely to fail.
"Physician Engagement Strategies: How To Get Reluctant Physicians Aligned with Your Strategic Goals," an August 17, 2005 audio conference sponsored by the Healthcare Intelligence Network (HIN), will examine ways to achieve physician alignment within an organization by overcoming doctorsÂ’ natural resistance to change.
During this 90-minute audio conference, expert speakers will share strategies for understanding and influencing physician behavior.
"Most healthcare organizations report that physician ‘push-back’ is one of the biggest challenges that their organization faces when adopting new programs," notes Melanie Matthews, HIN’s vice president and chief executive officer. "But an organization’s medical staff is an untapped resource for leader development and program success." The audio conference is scheduled for 1:30 p. m. to 3:00 p. m. Eastern time on August 17, 2005. For more details on attending the audio conference, please visit http://www. hin. com/cgi-local/link/news/pl. cgi? physengpr (http://www. hin. com/cgi-local/link/news/pl. cgi? physengpr).
Dr. Joseph Bujak, vice president of medical affairs, Kootenai Medical Center, and Dr. Scott J. Cullen, consultant, Accenture, will provide strategies to understand and influence physician behavior. They will provide details on:
What really motivates physicians; How to create a collaborative approach; Which communication strategies get physicians' attention; Overcoming the single biggest barrier to physician ability to adapt to the rapidly changing healthcare environment; and Case studies on getting physicians to buy into new programs/strategies.
The audio conference will be held on August 17, 2005 from 1:30 pm to 3:00 pm Eastern time, and will conclude with a live question-and-answer period. A recorded version and printed transcript of this audio conference will be available on CD-ROM in early September. For scheduling convenience, HIN offers “On-Demand” audio conference re-broadcasts. For more information on the conference, visit http://www. hin. com/cgi-local/link/news/pl. cgi? physengpr (http://www. hin. com/cgi-local/link/news/pl. cgi? physengpr).
This audio conference is designed to benefit CEOs, presidents, medical staff leaders, chief operating officers, consultants, directors, managers, strategic marketing directors, CIOs, vice presidents and business development executives. For more information on the conference, please email info@hin. com, call toll-free (888) 446-3530 or visit the HIN bookstore.
About the Healthcare Intelligence Network---HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, or visit http://www. hin. com (http://www. hin. com).
Date: July 26, 2005
Contact:Patricia Donovan
Phone: (732) 528-4468
Fax: (732) 292-3073
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