RETAILER USES WEBSITE TO PROMOTE TOWN, ENCOURAGE DAYTRIPPERS: A LOCAL GUIDE TO MONTCLAIR
A small town retail store which launched an ecommerce website in April, has just added an innovative new feature - a local guide - aimed at encouraging regional daytrippers to visit their town and store.
(PRWEB) May 30, 2002
MONTCLAIR, New Jersey – May 30, 2002 – The locally popular pottery market, World Pottery, which launched its website: worldpottery. com in April, has just added a new feature aimed at encouraging regional daytrippers to come to their store: A Local Guide to Montclair.
The feature, a page of local links with brief editorial found at worldpottery. com/montclair functions as an advertisement for the storeÂ’s hometown of Montclair, New Jersey. World PotteryÂ’s President Joel Patenaude noticed the absence of a local website promoting the town when researching worldpottery. com.
“Montclair is such a terrific town and offers so much”, said Patenaude, who also lives in Montclair. “It is a regional destination, there is a lot to do outdoors and indoors, day and night. There is truly something for everyone. We wanted to reinforce this via our website.”
World Pottery is a destination shop, drawing garden and pottery enthusiasts from much of northern New Jersey and Manhattan in search of the perfect pot. “To encourage people to make the drive, or even a bus trip from Manhattan, we decided to create this orientation to our town” says Patenaude who calls the Montclair Guide page “enlightened self-interest.”
Visitors to worldpottery. com/montclair will find a featured highlight, currently the Presby Memorial Iris Gardens, as well as links to outdoor activities, weather, historic sites, sports, movies, the arts, nightlife and restaurants. “It’s not finished,” says Patenaude, adding that nothing about the website will ever be finished. “It is the nature of the internet, change is always needed.”
Worldpottery. com, strives to provide the public with unique, artful and functional pottery from around the world through the comfort and convenience of their home computer. Pottery inventory changes frequently but is often representative of artisans from South Africa, Mexico, Ghana, Great Britain, Kenya, Morocco, Southeast Asia and the United States. Customers are encouraged to inquire about specific items via email or in person. “We maintain a wish list,” says Patenaude.
Future plans for www. WorldPottery. com include addition of container garden advice and care tips, a newsletter and container garden contests. All products purchased online are shipped via UPS ground.
About World Pottery the store: World Pottery is located on 100 Grove Street in Montclair, N. J. and was founded in 2000 by owner and Montclair resident, Joel Patenaude. World Pottery has one of the largest selections of imported garden pottery ever assembled and prices are often below normal retail. Located in an old gas station, World Pottery is a “find” for pottery enthusiasts. “We sell vases and some odds and ends but mostly it’s garden pots,” says owner Joel Patenaude. World Pottery recently launched a website: www. WorldPottery. com in an effort to bring its collection of world-wide functional pottery to gardeners around the country.
About Container Gardening: While drought conditions worry many garden-related business, World Pottery’s Patenaude says the small amounts of water needed to keep container plants healthy can actually make this form of gardening more popular during water shortages, especially if one is creative. “The water from one pot of steamed vegetables – once it has cooled off – can be enough for several small potted plants.”
For additional information, contact:
Joel Patenaude
World Pottery
Tel 973-655-1888
Fax 973-509-2225
E-mail worldpottery@comcast. net
Website worldpottery. com
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