Smart Age Media: Helping Network Marketers With Buying Decisions
Network marketers struggle with lead companies from not asking the correct questions before purchasing...
(PRWEB) February 22, 2005
Shopping decisions in life usually involve a checklist that helps buyers make an intelligent purchase and for buyers of leads for their home based business programs, there are basic guidelines that should be followed before investing marketing dollars. "This industry is no different than the computer or automobile industry" said Mike Bromell, marketing manager at Smart Age Media, "and by being aware of what questions to ask, decisions that lead to headaches down the road can be avoided."
Smart Age Media (www. smartagemedia. com) has become an industry leader in the lead generation business by generating and marketing Non-Incentivized lead packages since 2001 to associates with business opportunity programs such as Coastal Vacations, Liberty League International, Tahitian Noni, AMS Health Sciences and Sportron International. "I deal personally with hundreds of folks from all over the country on a weekly basis and most of them have had some challenging situations with lead companies. A lot of our competitors sell leads... not a lot of them sell quality leads. If folks knew on the front end what to shop for, they would avoid a lot of the problems down the road, " said Bromell. Bromell outlined a few of the key indicators that prospective lead buyers should be aware of:
1) Ask the lead company if they leads they are offering are Incentivized Leads. "Incentivized leads are leads with data that are generated from folks tricked into filling out a form to win an item such as a truck. These folks have no more interest in a home based business than Rush Limbaugh does in spending time on the golf course with President Clinton. We only sell Non-Incentivized leads and clients find out quickly that our leads are truly folks that indeed have expressed some desire to locate a home based business."
2) Ask the lead company if they actually generate leads. If the answer is yes, ask them to provide yourself with a copy of the advertisement they use to generate leads. "There a number of companies in this industry that claim to generate leads. And when asked this question the response is normally, "we have a number of advertisements that we run all over the internet and due to the frequency of rotation, we can't provide a sample." The reason they can not provide a sample is very simple: they buy leads.. and most likely leads they are being sold 15-20 times."
3) Ask the lead company if they provide training. "This is an amazing part of this industry. Why sell leads and not provide expertise on how to understand how to work leads to the maximum efficiency? My office takes pride in the fact we provide a great live training call on Thursday evenings and all new clients are contacted directly by myself to make sure they are aware of the training we provide. A lot of folks need help working leads and we provide the support necessary to maximize their purchase."
4) Ask the lead company if they provide other marketing assistance other than selling leads. "Does the lead company provide assistance in developing artwork specific to your program that can be used to email out to prospects? What about providing assistance on deck card programs? What about providing assistance in writing a press release to announce your new business venture? It is much simpler to find a "One Stop" Shop for building a home based business... and Smart Age Media takes pride in providing more than just selling high quality leads."
Smart Age Media (www. smartagemedia. com) can be reached @ 888-659-3878 for questions pertaining to customized lead packages, training, artwork development & press release development for all network marketers and home based business companies.
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