New 24-Hour Healthcare Newsite
(PRWEB) December 1, 2000
MWC Launches Healthcare Business News Website
All Healthcare News, All the Time.
Medical World Communications, Inc. (MWC), a leading publisher of health care journals and magazines has announced the launch of its new healthcare business website, HealthBizNews. com. The all-news website is designed to keep the health care industry abreast of the breaking business news and emerging trends that impact that dynamic marketplace on a daily basis. It will also serve as a portal to 16 of the companyÂ’s other publication - specific websites.
Targeted to physicians, hospital administrators, and other health care professionals within the industry segments covered by the companyÂ’s Allied Healthcare GroupÂ’s 18 print publications and other media, the site will allow users to select the news channel that addresses their specific discipline. Users will also be able to access the specific publications that relate to the channel disciplines.
Industry segments covered initially will include: radiology and imaging, respiratory care, physical medicine and rehabilitation, home health care, clinical laboratory, orthopedic, hearing care, plastic surgery, chiropractic, biomechanics, and orthodontics.
"We believe that we have identified another important way to serve our audience of busy professionals, by giving them a quick take on the business news and health care industry developments that will impact their practice and daily decision-making," said Curtis Pickelle, senior executive vice president of Medical World Communications. "The initial response to the concept, among readers and advertisers alike, has been exciting," he added.
Within each channel the user will find a wide variety of relevant information. Updates on important legislative developments, as well as regulatory advances and proposed actions, will allow the audience an opportunity to take appropriate action on a timely basis. The site also will cover new products and emerging technologies that can both enhance care and open doors to new marketing opportunities.
Plans for the site also include special sections that will be available to all disciplines, on practice building and department development along with profiles of successful practices and health care industry leaders. Other features to be added include an email news bulletin, health care industry stock updates, and additional channels as new publications are added to the growing health care publishing group.
Headquartered in Jamesburg, NJ, Medical World Communications, Inc., is one of the fastest growing, privately held professional and trade publishers in the nation. Serving an audience of more than 1.2 million health care professionals throughout the United States, the company currently publishes some 60 titles. Its Allied Healthcare Group currently publishes 18 professional and trade magazines, journals, and other media.
MWC also owns Stagnito Communications, Inc., the leading publisher of specialized food and beverages magazines in America.
