Grass roots: Author Recruits Readers to Help Market Book
Readers earn a commission for their aid.
Mesa, AZ (PRWEB) July 21, 2009
Christi Larson, Pharm. D., author of the new book Empowered Medicine; A Guide for Consumers (Smart Leaf Press, $14.95) decided to take an innovative approach to marketing the new book by asking readers for their help. By offering readers a commission for every book they recommend, Larson hopes the initiative will not only help spread news of the book like wildfire but will also help say, 'Thank you' to the devoted readers who read the book and believe in what it has to offer.
Larson started to rethink her marketing strategy after realizing that she was attempting to market a new book on medicine in an already somewhat saturated market. She was afraid that readers would not see how the book was different from the rest in its genre. The book, after all, is the first of its kind to discuss and translate the official health guidelines for the top chronic health conditions into laymen's terms. The official guidelines on high blood pressure, high cholesterol, osteoporosis, diabetes, prostate problems and many more are all discussed in the book.
After struggling to find effective ways to market the book, Larson says she had an epiphany. "I finally realized that the best person suited to market a book is not the author or some fancy marketer but the people who have read the book and appreciate the message the book has to offer, " states Larson.
The publisher, Smart Leaf Press, is currently offering a commission of $2.00 for each book sold that is recommended. All that is required is a valid PayPal account. The offer is being made available on a trial basis at first but both publisher and author say that the offer will be extended if it is proves successful.
To learn more about the referral program visit the publisher at http://www. smartleafpress. com/thank-you (http://www. smartleafpress. com/thank-you).
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