Hardcore Energize Bullet™ Skyrockets to the Top 10 in the Energy Drink and Energy Shots Beverage Category
The "energy shot" category is officially the fastest growing category in convenience stores, as recently reported in BevNet. com. A surprise contender in the energy drink and energy shot category has scored big: with its powerful effects, great taste, and eye-grabbing, distinctive packaging, the Hardcore Energize Bullet™ from iSatori (http://www. myspace. com/energizebullet) rose to the top 10 in the most recent AC Nielson Data. Just six months after hitting the convenience stores shelves in North America.
Golden, CO (PRWEB) May 20, 2009
There's a new contender on the shelf when it comes to energy shots called the Hardcore Energize Bullet™ (http://www. myspace. com/energizebullet (http://www. myspace. com/energizebullet)), and it's taking on the category by storm. In fact, AC Nielson just released their newest data, showing the 2.9-oz Hardcore Energize Bullet is now one of the top 10 brands in the energy drink and shots category in North America.
The "energy shot" category is officially the fastest growing category in convenience stores, as recently reported in BevNet (http://www. bevnet. com/news/2008/4-30-2008-energy_shots. asp (http://www. bevnet. com/news/2008/4-30-2008-energy_shots. asp)). Convenience stores and gas stations are seeing rapid growth of "energy shots," and as a result, sales of this new category are expected to climb from the current estimate of $100 million to $500-plus million in 2009; thereby making "energy shots" the fastest growing category in convenience store retail.
"When it comes to energy drinks and shots, the Energize Bullet from iSatori Technologies (http://www. myspace. com/energizebullet (http://www. myspace. com/energizebullet)) certainly stands out," comments Brandon Frickey, the brand's ambassador and manager. "Thanks to its innovative and very distinctive packaging, no-space merchandising, and traffic-stopping graphics--which tend to elicit a racy joke or two. The Energize Bullet has been well received by customers not just for its hot looks but also for its excellent taste and potent all-day-energy-boosting effects."
"We're thrilled to see iSatori has leapt into the Top 10 brands in the energy drink and shot category with the Hardcore Energize Bullet. This is a huge step for the brand and is a valid reason every beverage retailer and convenience store should stock our Energize Bullet… because it's a Top 10 brand and has a proven track record of sales through consumer demand," shares Stephen Adele, CEO and founder of iSatori Technologies (http://www. isatoritech. com (http://www. isatoritech. com)). Stephen goes on to say, "We are excited to grow our distribution as more consumers see, try, and continue to purchase the Hardcore Energize Bullet."
"The packaging alone is enough to stop people in their tracks," adds Stephen Adele, "but while there are literally thousands of energy drinks and shots available, there is only one Energize Bullet...it's truly unique. And once people discover the Hardcore Energize Bullet contains 300 mg of sustained-release caffeine so it causes no unwanted jitters, it's a no brainer to pick up the vial. That, combined with no sugars to eliminate the dreaded sugar crash has given it a lot of buzz, so to speak."
The all-new Hardcore Energize Bullet, a 2.9 oz sugar-free energy shot, available in two delicious flavors--Blue "Raspberry" Rage and Black "Cherry" Rush--is available at gyms, convenience stores, and 7-Eleven nationwide. (Look for it at the drink cooler or on the counter. If it's not available, ask the Manager to order it.) To learn more about the new Hardcore Energize Bullet, visit http://www. isatoritech. com/bullet (http://www. isatoritech. com/bullet) or call 1-866-688-7679 between the hours of 8:00 a. m. and 5:00 p. m. MST, Monday through Friday. Retailers interested in carrying the Hardcore Energize Bullet can contact Renee at iSatori at 303-215-9174, ext. 104.
About iSatori Technologies:
Based in Golden, Colorado, iSatori Technologies was founded in early 2002 by Stephen Adele to provide clinically tested nutritional products and is the only company dedicated to providing complete dietary and exercise solutions for building a better body and living a healthier, richer life. iSatori's life-enhancement and weight-loss supplements, such as Energize®, Lean System 7®, Curvelle™, MX-LS7™, Morph, and the Hardcore Energize Bullet are available in over 31,000 retail stores nationwide, including GNC and online at drugstore. com, as well in Canada, the United Kingdom, Australia, New Zealand, and Italy. iSatori recently received the industry's NBJ Gold Award for Growth in Small Companies category. For more information about iSatori and their scientifically proven products, visit their website at http://www. isatoritech. com (http://www. isatoritech. com), or call one of their fitness experts at 1-866-688-7679.
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