MarketingCentral Announces First Quarter 2005 Results
On-demand application service provider (ASP) of marketing software and automation tools accelerates growth
ATLANTA, GA (PRWEB) May 27, 2005
MarketingCentral, the leading provider of on-demand marketing resource and project management a tools specifically designed for marketing organizationsd and advertising agencies, today announced results for first quarter 2005.
"Quarter-to-quarter growth in gross and net income exceeded 25% over the previous quarter," stated Arch Stanton, Chief Financial Officer. "This growth trend has been consistent over the previous six quarters. Just as important, we have seen a significant increase in the overall usage metrics of the system, which indicates an even greater level of adoption of marketing resource management (MRM) and marketing operations management (MOM) tools."
Stated Freddie Daniels, President of Cogentum, a London-based marketing technology consultancy, "It is an exciting time in the marketing operations and marketing resource management markets. What was an immature market with erratic buying patterns has very rapidly evolved into a mature market with sophisticated buyers. As little as eighteen months ago, most companies did not have a handle on the available options and approaches to marketing automation and marketing software. Most thought marketing automation meant automated email campaigns, and most had no specific requirements. Today, buyers understand the market and, most importantly, they have a firm grasp on the specific marketing software functions they need to improve their marketing operations."
Added Mr. Daniels, "Buyers also have a much better set of expectations around costs, implementation effort and return. Global organizations with massive marketing budgets and hundreds of marketing staff may have legitimate needs for highly sophisticated, enterprise-class systems. These cost millions, can take years to deploy, but can provide millions in return. However, smaller groups of marketers and those with budgets under $100m don't need such a system. They need to be able to work smarter and faster right now. They have neither the need, the budget, nor the appetite for those longer complex IT 'software' projects.' These are the companies that fully appreciate the MarketingCentral value proposition."
A few of the notable new clients MarketingCentral added in the first quarter of 2005 include United Healthcare, ADP, Rockstar Games, Stoneham Bank, Archway Marketing Services, Bisk Education, and Express Scripts.
MarketingCentral is a leading provider of marketing software tools for project, campaign, and asset management. For corporate marketing departments, MarketingCentral provides total marketing resource management for complete automation of corporate marketing operations. For advertising, design, interactive, and public relations agencies, MarketingCentral provides comprehensive client communication, collaboration, scheduling, and production tools. More than 7,000 marketing professionals rely on our easy-to-use, quick-to-implement, and highly affordable marketing productivity tools.
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