New Zealand Longevity® Changes Name to Youngevity New Zealand® to Align With Parent Company
New Zealand Longevity®, a leading marketer of dietary supplements and personal care products, announced today a company name change to Youngevity New Zealand® to more effectively align with corporate parent, Youngevity®.
Auckland, New Zealand (PRWEB) July 2, 2006
New Zealand Longevity®, a leading marketer of dietary supplements and personal care products, announced today a company name change to Youngevity New Zealand® to more effectively align with corporate parent, Youngevity®. Youngevity’s® name change is intended to correlate with company objective and brand designation as well as continual global market expansion.
"The corporate identity of Youngevity® serves as a catalyst for more aptly solidifying the scope of our company and advances our vision to further expand our product line and company emphasis internationally," said Steve Wallach, President of Youngevity New Zealand’s® parent company, Youngevity® USA. Rob Greer, General Manager of Youngevity New Zealand®, added, "The name change to Youngevity New Zealand® is a direct result of our desire to broaden and strengthen our global branding due to the growing demand of our products worldwide."
Youngevity New Zealand® will further establish its presence in New Zealand as a leading and growing health and wellness company; and will continue to bring the latest in innovative nutritional information and science to the public so they may make better-informed lifestyle choices.
As part of the name change, Youngevity New Zealand® will fashion a new corporate logo to more distinctly characterize company intent, while its product formulations will remain unchanged, contemporary packaging, marketing materials and a new website will be introduced.
Youngevity New Zealand® offices are located in Auckland, New Zealand. Youngevity®, a leading designer of dietary supplements and cutting-edge personal care and wellness lifestyle products, founded by Joel D. Wallach BS, DVM, ND, and Ma Lan MD, MS, markets its products worldwide through a network of independent distributors. For more information, visit www. youngevity. co. nz.
###
