Macadamian Experiences Strong Growth by Helping Others Succeed
Combination of user-centered design and software engineering innovation gives companies a competitive advantage.
Ottawa, ON (PRWEB) December 11, 2007
For every software project that succeeds, there are three more that fail. Often the difference between a winning product and a losing one is the experience users have with the software. Macadamian, a product development outsourcing company specializing in next-generation product design and software engineering, is taking an innovative approach to its own success by working to raise the odds of other companies’ products succeeding in the marketplace.
The combination of user-centered design and innovative software engineering services has been a winning one for Macadamian, resulting in another year of strong growth. As a result of the accelerating demand for end-to-end product development services, Macadamian experienced 52% revenue growth in its latest fiscal year, from $6.7 million in 2006 to $10.2 million in 2007, and added 44 new clients.
Macadamian’s user-centered design service helps companies ensure products are easy to use and do what users need them to, as opposed to R&D’s best guess, resulting in software applications that users get excited about using. Usability services, in turn, test prototypes in the field prior to development, raising the odds of success that engineering services will build a product people will love.
“Increasing the customer base, growing in the ISV, telecommunications and health sciences verticals, and winning end-to-end projects where we helped customers from User Experience to development to product release were strategic goals last year,” said Frédéric Boulanger, Macadamian president and CEO. “Not only did we achieve all three, but we also landed new customers in our target geographies of San Jose, Boston, Toronto, and Dallas. I’m very pleased with our performance.”
The strategy of mixing user-centered design with software engineering services has been especially beneficial for companies building VoIP and IPTV products, and for medical device/health science companies like ImaSight, who used Macadamian’s services in creating a groundbreaking new digital imaging product that will free veterinary and chiropractic clinics from the limitations of x-ray film.
About Macadamian
Macadamian is a software product development outsourcing partner for North American companies developing new products and improving existing products. Macadamian helps software development managers attain the mix of skill, speed, quality and cost needed to successfully deliver on their commitments. Founded in 1997, Macadamian provides a complete range of software development and related services to clients throughout North America, including Ottawa, Toronto, Boston, Dallas and San Jose. For further information, please visit the Web site at www. macadamian. com or email software(at)macadamian. com.
For Media and Analyst inquiries, please contact:
Shelley Mullins
Media and Analyst Relations
Macadamian Technologies
613-866-8803
Shelley. mullins(at)macadamian. com
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