"Healthcare Reform Begins in Kitchen," Dr. Barry Sears, Creator of the Zone Diet, Says at Major Conference
Dr. Barry Sears, creator of the Zone Diet and founder of MedWell Foods, said "true health-care reform starts in the kitchen," in a keynote address at the annual Conference for Marketing Healthcare to Women, M2W-HC, in Washington DC.
Washington, DC (PRWEB) November 17, 2009
Dr. Barry Sears, creator of the Zone Diet (http://www. medwell123.com), said, "Healthcare reform begins in the kitchen because of the hormonal impact of food."
Dr. Sears made his remarks in a keynote address to healthcare executives in government, non-profit and industry at the annual Conference for Marketing Healthcare to Women, M2W-HC (http://www. m2w-hc. com). The basis of his talk was the underlying cause of our current healthcare crisis and to bring dietary solutions to women, who spend an estimated $500 billion a year on healthcare.
"Women are far more attuned to the importance of hormones than men, and the challenge is to increase the awareness how food can trigger powerful hormonal responses that directly affect health," Dr. Sears said.
As a result of increasingly inflammatory diets, America faces a financial crisis of greater magnitude than the current banking debacle, as obesity rises at an epidemic pace and related diseases from diabetes to heart problems will place an increasingly tremendous financial burden on all Americans, Dr. Sears (http://www. medwell123.com) said.
"Radical dietary changes that started 30 years ago have resulted in the activation of ancient inflammatory genes that are accelerating the development of chronic disease conditions," Dr. Sears said. "Inflammatory diets have gotten us into a nutritional mess in America. This also means that anti-inflammatory diets can reverse this trend."
One of the first places to start is to end the subsidies for corn and soybean crops, Dr. Sears (http://www. medwell123.com) said. "This has caused an abundance of cheap refined carbohydrates and vegetable oils that, when combined, increase diet-induced inflammation in millions of Americans. Dietary-induced inflammation can activate genes in people genetically predisposed to gain weight. Once that happens, weight gain happens with relative ease in those who are genetically predisposed," Dr. Sears said.
Since he wrote his first book, "The Zone," in 1995, Dr. Sears has been gratified by the large number of dedicated Zoners who follow his program. Millions of others, however, will never give up their bagels, pasta and bread, foods that are not allowed on the Zone Diet.
"It is easier to change one's religion than one's diet," Dr. Sears said.
To address this dietary reality, in 2006 Dr. Sears founded MedWell Foods to develop a new food technology, termed molecular baking (http://www. medwell123.com), to effectively change the hormone responses of the primary foods that Americans like to eat, such as bread, pizza, pasta, and pastries. The difference now is that these new foods suppress hunger as opposed to increasing hunger, he said.
"New discoveries in molecular biology demonstrate how food affects the expression of our genes, and that the current American diet is activating ancient inflammatory genes that are the underlying cause of weight gain and acceleration of chronic disease. The opportunity exists for the development of anti-inflammatory diets (http://www. medwell123.com) and anti-inflammatory processed foods that become the foundation for true health-care reform," Dr. Sears said.
MedWell Food products, which are also available at Dr. Sears' company, Zone Labs (http://www. zonediet. com), are made with patented technology that allows the formation of dough-like products that have an overall composition of one gram of fat for every two grams of protein and three grams of carbohydrates.
"This 1-2-3 ratio in the final products leads to improved control of hormonal levels that are critical in the reversal dietary-induced inflammation," he said.
Available at www. medwell123.com, or through the MedWell Customer Service Center at 866-633-7898, MedWell 1-2-3™ foods arrive fresh on a weekly basis to make breakfasts, lunches, dinners and the snacks for the next seven days at a cost of $10 per day. Zone Labs (www. ZoneDiet. com) also offers these same food products as well as other products Dr. Sears has developed.
Dr. Sears is an international authority on the hormonal responses induced by our diet. His books have sold more than five million copies in the United States and have been translated into 22 languages, providing a global foundation for the distribution of MedWell 1-2-3™ food products.
M2W®-HC™, The Conference for Marketing Healthcare to Women, was held Nov. 5 and 6, 2009, at the National Museum of Women in the Arts, Washington, D. C. It is the singular healthcare marketing conference focused on the powerful, women's healthcare consumer segment. This top-tier, B2B event is designed for senior level brand and agency healthcare marketers and showcases the best thinking, newest research and case studies on the women's health and wellness, enabling these key healthcare brand marketers to effectively connect with this all-important target. Visit www. m2w-hc. com for more information.
Dr. Sears and Dr. Nancy (http://www. msnbc. msn. com/id/31388323/) Snyderman, chief medical editor at NBC News, were the keynote speakers at the conference. Other speakers included, Dr. Janet Taylor, a frequent contributor to CBS' "The Early Show" and NBC's "The Today Show;" and The Oprah Magazine, and Family Circle magazine's "Ask Dr. Janet." Also addressing M2W-HC were Tina Sharkey, CEO of BabyCenter, the Web's leading global interactive parenting brand; Pepper Miller, founder of The Hunter-Miller Group; and executives of Aetna Center and executives of Medicine in the Public Interest, Centers for Disease Control, Methodist Healthcare, Practice Greenhealth, Kraft, United Healthcare and Just Ask A Woman, among others.
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