Announcing the Green Beauty Buyer's Guide to Cosmetic Standards and Ingredients
Green Beauty Buyers Guide IntertechPira's one-day intensive seminar promises to be the must attend event for green beauty purchasers and marketers.
Portland, ME (PRWEB) June 24, 2009
Confusion abounds at all levels of the supply chain for green cosmetics. Alleviate confusion and meet the growing demand for answers on which cosmetic products are truly natural or organic by attending IntertechPira's one-day seminar, Green Beauty Buyers Guide to Cosmetic Standards and Ingredients (http://www. greenbeautybuyersguide. com), in New York, NY Monday September 14 at the Doubletree Guest Suites Hotel in Times Square (http://www. regonline. co. uk/builder/site/tab1.aspx? EventID=737787).
With the evolution of personal care products made with personal health and environmental wellbeing in mind, it's becoming more important to select brands with strong messages that can be backed by third party endorsements. Caring consumers are growing more concerned about what they are rubbing into their body and the size of their carbon footprint, leaving retailers with the challenge of providing the best performing authentic brands to fill their shelves.
This conference is designed for individuals involved in purchasing cosmetic goods from the following sectors: retail, spas, home shopping, dermatologists, and skincare professionals. PR and marketing personnel, beauty writers, quality control and legal departments will not want to miss this event.
The objective of the conference is for each attendee to leave better equipped to identify an authentic natural/organic product from a bogus one and also learn to recognize why certain cosmetic ingredients are more harmful than others. Attendees will also leave with the knowledge of how to better position green brands in their business to minimize regulatory considerations and a greater understanding of the compliance issues that help control the marketing and promotion of your green beauty cosmetics.
Presentations on greenwashing, how to see through manufacturers' unsubstantiated claims, labeling and claims, and discussions on why certain cosmetic ingredients are getting bad press and why are just a few reasons to attend this conference.
Confirmed speakers include:
Ido Leffler, CEO, Yes to Carrots Joe Smillie, Senior Vice President, Quality Assurance International Dr Scott Hernberg, Tomorrow's Wellness Center & Medical Spa Martyn Cole, Specialist Certification Officer & Inspector (Intl) for Health & Beauty Soil Association Certification Ltd. Karen Sinclair Drake, Research & Development, Sophyto Organics
For more information: http://www. greenbeautybuyersguide. com (http://www. greenbeautybuyersguide. com) or, contact Brian Santos: +1 207-781-9618.
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