Reflect Systems Branches into Retail Market with Visual Circuits to Deliver High-Impact, Point-of-Sales Content Delivery Suite
Partnership leverages best-in-class hardware, software and content management to enable retail industry to grab and hold the attention of increasingly techno-savvy clientele.
DALLAS, TX (PRWEB) February 24, 2004 -
Reflect Systems today announced ReflectView™, a retail-centric module for the ReflectNet™ Enterprise Broadcast Network. ReflectView represents the next logical leap in technology for companies that want to broadcast high-quality video content to displays in retail outlets, theaters, lobbies, and public meeting areas. ReflectView allows users to convert existing content such as DVDs, VHS tapes, CDs, MPEG 1/2, and compressed media into files that can be centrally loaded into dynamic play-lists and distributed for display to locations around the globe. As part of the ReflectNet™ Enterprise Broadcast Networks software suite, ReflectView takes full advantage of the capabilities within a company’s existing network infrastructure for distributed serving, reporting, WAN management, and centralized content control and security.
“To cut through the advertising clutter constantly bombarding their customer base, retailers have to deliver content that is fresh, visually compelling and memorable. ReflectView was created to help them do that successfully,” said Brian Devening, president and COO of Reflect Systems. “The combination of Visual Circuits’ and Reflect Systems’ technologies creates a powerful tool to help retailers reach out to their customers at the point-of-sale with a more compelling, highly tuned message to help drive home sales.”
ReflectView is a simple-to-use, low-cost solution for retailers that want to use high-impact content to reach customers at the point of sale, in lobbies or other high-traffic gathering areas. Customers simply add the ReflectView player module to any ReflectEdgeÔ device to convert it for use with standard display systems. Marketing, Corporate Communications and PR managers or agencies can centrally upload video clips, trailers, and advertisements to ReflectView and pick the location or zones where files will be played. Once the location is determined, file play-lists are created that can loop in a given order or play at specific times. The files can be played out on specific displays that can reside in as many as sixteen different zones, depending on the size of the installation.
“ReflectView takes full advantage of our products’ video and graphics management and presentation capabilities, providing customers with everything they need to make any type of display screen a powerful merchandising and promotion tool,” said Rob McPherson, COO of Visual Circuits. “This powerful combination is already in use by Virgin Entertainment in 25 retail stores across the U. S. to provide customers with up-to-date information about new products, promotions and upcoming events on the store floor and educate employees about new programs in the back office.”
“Our new lifestyle store concept demands that we deliver different types of content to the various zones within each store, and every city is a little different as far as content we might show. Having the ability to centrally configure, download and track content for all of our locations is really a huge operational advantage,” said Paul Duchouquette, of Virgin Entertainment Group.
According to a recent report by industry analyst firm In-Stat/MDR, corporate users are increasingly relying on IP networks to deliver real time and “Store and Forward” video solutions. In-Stat/MDR estimates that this market will experience a compound annual growth rate of 45.3%, to reach $2.2 billion in 2007. During this time, they expect that corporate video users, and a growing number of TV broadcast video services, will be shifting their distribution away from "live" broadcasting, to "store and forward" systems that deliver excellent performance, at dramatically lower costs.
About Visual Circuits
Founded in 1991, Visual Circuits has a solid reputation for its digital video expertise and is known for developing integrated hardware, software and network products that manage, schedule, distribute, store and present digital video in commercial-market media applications. Visual Circuits' products are found worldwide in retail, entertainment, education and healthcare facilities and range from circuit boards to standard and high-definition network-storage media appliances, all delivering industrial strength reliability with unique features and compelling value. Sold primarily through system integrators and commercial AV dealers, Visual Circuits' products are designed to serve both Pro AV and IT requirements. For more information on Visual Circuits, visit www. visualcircuits. com or call 800-250-5533.
About Reflect Systems
Reflect Systems, Inc. was incorporated in September 2001 in Dallas, TX to provide enterprises with the critical software necessary to seamlessly create, manage, and distribute bandwidth-intensive content, such as streaming media and large files. The ReflectNet™ Suite provides for an integrated, software-based approach to enterprise content creation, management and delivery and ReflectWeb™ provides dynamic, internet-facing webcasting and communications solutions. For more information, visit http://www. reflectsystems. com (http://www. reflectsystems. com).
Note to Editors: Reflect Systems, ReflectView, ReflectNet, ReflectStudio, ReflectManager and ReflectEdge are trademarks of Reflect Systems, Inc. All other trademarks are the property of their respective owners.
Media Inquiries:
For Reflect Systems
Richard M. Williams
Connect2 Communications
919-523-0621
Rmwilliams@connect2comm. com
For Visual Circuits:
Brian Solis
FutureWorks
408.428.0895, ext 101
Brian@future-works. com
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