Friday, January 11, 2008

Business Intelligence Provider Hoover's Releases Latest Edition of "The Hoover's Index" List of the Top 1,000 Companies Most Searched

Business Intelligence Provider Hoover's Releases Latest Edition of "The Hoover's Index" List of the Top 1,000 Companies Most Searched

Hoover's today announced the latest edition of "The Hoover's Index," a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U. S. and international economies. Based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business searches conducted via major search engines, The Hoover's Index company list is a valuable resource for business executives, financial analysts, mutual fund managers and investment advisors in gauging which companies are capturing the interest of the global business community.

Austin, TX (PRWEB) June 7, 2007

Hoover's, Inc. today announced the latest edition of "The Hoover's Index (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index)," a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U. S. and international economies.

The Hoover's Index, which reveals monthly spikes in business search (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) activity, is based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business searches (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) conducted via major search engines. Movement above and below index determines ranking, instead of gross search volume.

"The high rankers in this latest edition of The Hoover's Index all share something in common - holding a place on either the buying or receiving end of a merger-acquisition deal," said Tim Walker, Hoover's industry analyst. "From hungry private equity firms and online marketing companies, to medical equipment makers and the Rupert Murdoch empire, the M&A game is definitely on."

Cerberus Capital Management, L. P. (http://www. hoovers. com/cerberus-capital-management/--ID__112328--/free-co-factsheet. xhtml) (Index #1,536)
Buying up one of the Big Three U. S. automotive companies sure will get a company noticed, won't it? Cerberus has been splashed across the country's front pages after taking the once and future Chrysler (currently DaimlerChrysler Corporation but soon to become just plain Chrysler Corp. again) off the hands of DaimlerChrysler AG. But the private investment firm is certainly not new to the corporate buy-out game. In the automotive sector, in addition to Chrysler, Cerberus owns parts maker Tower Automotive, insulation manufacturer CTA Acoustics, and bus maker Blue Bird. It also has a majority stake in auto financing company GMAC, which it will couple with Chrysler's financing arm to become the country's largest automotive lending entity. Cerberus also owns ACE Aviation Holdings, the parent company of Air Canada. Outside the greater things-that-move industry, Cerberus also owns the Japanese bank Aozora, NewPage Corporation (MeadWestvaco's former paper operations), and film production house Spyglass Entertainment.

AQuantive, Inc. (http://www. hoovers. com/aquantive/--ID__99376--/free-co-factsheet. xhtml) (Index #627)
In the M&A market these days, online advertisers seem to be what everyone wants. First you had Google spending $3 billion to buy up DoubleClick, a deal that was soon followed by Yahoo! stepping in to acquire the remaining 80% of Right Media (having purchased a stake in the company last fall). Come May old-line advertising firm WPP decided to get in the game as well, swooping in to buy 24/7 Real Media. And now the biggest of them all has entered the picture. Microsoft has dipped into its impressively deep cash reserves to pick up aQuantive for $6 billion. The thing that makes aQuantive so desirable to the software giant is its variety. The company owns online ad agency Avenue A/Razorfish, digital marketing software firm Atlas, and DRIVEpm, which buys ad space online and resells it on a targeted basis.

Meanwhile, ValueClick is just sitting there, biding its time until someone -- other than investors waiting on a deal -- becomes interested in it. Since the Microsoft/aQuantive deal was announced, ValueClick's status as the largest independent online ad company has helped its stock to pop, with investors pointing to it as the next likeliest to be snapped up.

Cytyc Corporation (http://www. hoovers. com/cytyc/--ID__51373--/free-co-factsheet. xhtml) (Index #338)
While they haven't yet found a cure for cancer, Cytyc and Hologic are teaming up to show the power of prevention. The two companies announced in late May a combination to form what would be the country's largest company focused exclusively on advanced technology in the field of women's health. Hologic specializes in mammography and breast biopsy systems, while Cytyc's ThinPrep System is used to detect cervical cancer and other diseases. The move marks a shift in strategy for both companies. Each had been content to grow through smaller acquisitions over the years: Novacept, Proxima Therapeutics, and the former Adeza Biomedical (now Cytyc Prenatal Products) for Cytyc and Suros Surgical Systems, R2 Technology, and AEG Elektrofotografie for Hologic. This deal, however, doubles the size of Cytyc and Hologic, and management clearly is hoping to dominate the women's health diagnostic marketplace. What is unclear is whether doctors and hospitals will agree with Wall Street that bigger is always better.

Dow Jones & Company, Inc. (http://www. hoovers. com/dow-jones/--ID__10472--/free-co-factsheet. xhtml) (Index #302)
It's enough to make a journalism professor wince. The staid, old, reliable Wall Street Journal in the hands of the man responsible for the New York Post and London's Sun? Perish the thought. And, yet, there he is, Rupert Murdoch, using News Corp. to make a $5 billion unsolicited bid for Dow Jones. Inevitably, there is much worry about what News Corp. has planned for one of the nation's most venerable newspapers, but Murdoch seems to have bigger ambitions. New Corp.'s Fox Broadcasting reportedly is getting set to launch a business channel (called Fox Business Channel, appropriately enough) later this year, and there's talk of using Journal reporters on the air and mining the paper's content to fill the unending demand of network airtime. And then, there's the not inconsequential fact that the Wall Street Journal Online is the Web's largest paid subscription news site. A handy online platform for a fledgling TV network to have at its disposal, no?

(As an example, a Hoover's Index of 406 means that search volume was 4.06 times higher than the average search volume.)

To see the entire list of The Hoover's Index, click "here (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index)." Additionally, for those who would like direct delivery of news about the latest developments with The Hoover's Index, the "Hoover's Hottest Companies" newsletter is available "here (http://www. hoovers. com/business-information/--pageid__12860--/global-mktg-index. xhtml)."

The Hoover's Index, which utilizes more than a billion data points, is compiled from a universe which includes all worldwide companies that trade on a major stock exchange, as well as private companies identified as leaders by Hoover's business intelligence (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) experts. Hoover's subscribers can click through from The Hoover's Index to in-depth coverage of the history, operations, and executives leading each company on the list.

Hoover's combines insightful editorial expertise, proprietary data collection technologies and a smart, engaging presentation to give its customers easy access to the most enlightening business information available.

About Hoover's, Inc.
Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on U. S. and global companies, industries, and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's, the company's premier online service. Hoover's business intelligence (http://www. hoovers. com/global/hoov/index. xhtml? pageid=15370&cm_ven=PR&cm_cat=Free&cm_pla=Index&cm_ite=Index) is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.

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