Non-Prescription Sunglasses Market Sags as Baby Boomers Age
The eyewear industry may benefit as baby boomers begin to suffer vision problems associated with aging, but one segment of the market—the non-prescription sunglasses market—may not be as fortunate, according to Market Trends: Sunglasses, a new report from market research publisher Packaged Facts, a division of MarketResearch. com.
Rockville, MD (PRWEB) November 7, 2005
New York, November 7, 2005 — The eyewear industry may benefit as baby boomers begin to suffer vision problems associated with aging, but one segment of the market—the non-prescription sunglasses market—may not be as fortunate, according to Market Trends: Sunglasses, a new report from market research publisher Packaged Facts, a division of MarketResearch. com.
Packaged Facts estimates that the non-prescription sunglass market—including plano (standard non-prescription sunwear), clip-ons, and goggles—will sink to a five-year low of $1.83 billion, down from a high of $2.22 billion in 2000. Despite increased warnings about the sun’s harmful effects on the eyes and a nationwide push for sunglasses by national health organizations, Packaged Facts projects that the market for non-prescription sunglasses will plummet to a 10-year low of $1.5 billion by 2010.
“Clearly we’ve seen a huge market fallout based almost solely on a demographic shift, as the baby boom generation moves into their 50s and 60s,” said Don Montuori, the publisher of Packaged Facts. “However, the outlook isn’t completely bleak. Smart marketers are staying ahead of the aging trend by responding with state-of-the-art innovations, such as H2Optix lens and FLEXI-GRIP technologies, integrated/imbedded MP3 players, and to the extreme end, Goo Goo Goggles for toddlers and Doggles for pets. We’re starting to see some real bright spots in rejuvenating a market that has tended to rely on the status quo.”
Delivering invaluable insight into what consumers want now and what they’ll want in the future, Market Trends: Sunglasses analyzes a wide range of factors influencing this market in flux, such as fashion and sports, counterfeits and cheap imports, specialty stores and duty free, and travel retail.
Market Trends: Sunglasses examines the state of the U. S. market, looking at manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products, and factors and trends that will fuel future growth. Priced at $1,995, this report can be purchased directly from Packaged Facts by clicking: http://www. packagedfacts. com/pub/1097890.html (http://www. packagedfacts. com/pub/1097890.html). It is also available at MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Tom Ehart at 301-468-3650 x250, or tehart@marketresearch. com.
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