Eco-Friendly Company Offers Rare Sustainable Earrings Only a Select Few Can Create
Aurea is giving companies the opportunity to offer their customers exclusive 'golden grass' leaf earrings. These earrings feature a sleek curve that only left-handed artists can create. With a huge potential for best-seller status, these earrings are both unique and environmentally friendly.
Washington, DC (PRWEB) September 16, 2010
Aurea (www. AureaGoldenGrass. com) has announced that they will provide businesses the chance to obtain a rather rare kind of earring to offer their customers. The golden leaf earring, created from a unique material known as golden grass or Syngonanthus nitens, has a sinuous curve that can only be created by left-handed artisans. The resulting design is intricate and feminine, and of course, eco-friendly. These earrings are simple, yet the texture and look is sophisticated, and each pair is unique because they are woven by hand.
“We wanted to celebrate the fall season with a characteristic piece that is elegant and meaningful as well as unique, and these graceful leaf earrings were the perfect choice,” says Aurea founder, Cristiane Kimura. Aurea worked with the talented artisans to develop this leaf shape, and very few of the left-handed artisans are able to create the elusive curve with the quality standards required by Aurea. With this piece, customers are acquiring a singular design with a limited supply that is already showing best-seller potential.
Golden grass has become an increasingly popular material for jewelry because of several reasons. Only growing in the northern part of Brazil, this grass is exotic and can be harvested without risk. The unique texture and sheen of the grass makes the jewelry appear to be created from muted strands of gold, a trait not found in grasses from anywhere else in the world. This is one of the reasons that golden grass jewelry is creating a buzz in groups of eco-conscious and fashion-conscious individuals.
“As a native Brazilian, microfinance and social entrepreneurship in Brazil have always been important to me,” says Aurea owner, Cristiane Kimura. “They easily became part of my work, and when I moved to the US, I wanted to continue in that vein. Aurea combines my experiences and my passions, offering exclusive and beautiful jewelry to eco-conscious individuals, and caring for the talented artisans that create it.”
The grass is harvested, and then strands of it are bound together and stitched into a particular shape depending upon the piece of jewelry being created. The work is high-quality, created by experienced and talented Brazilian artists. Because the harvesting is closely monitored to ensure sustainable practices, customers are assured they are purchasing an eco-friendly product. Wearing golden grass jewelry is to feel the touch of nature combined with the sophisticated look of precious metals.
About Aurea:
Aurea is a newly-launched company focusing on intriguing and whimsical jewelry designs that are eco-friendly, sustainable, and hand-made by artisans. The golden leaf earrings, as well as all of Aurea’s other sustainable products, are created by Brazilian artisans who rely on this work as a majority of their income. Participating only in partnerships that are fair-trade, Aurea obtains high-quality, handmade products. The artists creating Aurea’s pieces are able to work from home at their own pace, receive a fair price for their work, and maintain a healthy standard of living.
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