Award-Winning Medical Online Publisher to Offer RichLink-enabled Version of the MedTerms Dictionary
MedicineNet Anticipates Improved Customer and End User Satisfaction By Delivering Their Award-Winning MedTerms Dictionary Contextually to Med-Pharma Enterprises and Portals
(PRWEB) May 16, 2001
PALO ALTO, Calif., May 15, 2001–Sentius Corporation, developer of RichLink®, announced today that health publisher MedicineNet has adopted RichLink ePublishing automated content enrichment software to increase licensing revenue and improve customer and end user satisfaction. MedicineNet, the provider of 100% doctor-produced healthcare information for consumers, plans to launch the new product Summer, 2001.
MedTerms, produced by the doctors of MedicineNet and published in hardcopy as Webster's New World™ Medical Dictionary, has over 10,000 entries of easy-to-understand medical and health terms written for the layperson. Yahoo! Internet Life awarded MedTerms one of its "Best 100 Sites for 2001."
RichLink’s turn-key deployment solution enables consumer healthcare portals and enterprises to embed MedicineNet’s MedTerms dictionary in-context so it is easy to understand. When end users click on a confusing disease or medical term on any web page, a MedTerms definition will appear instantly in a pop-up window without the end user having to leave the page. Consumers get their information when and where they want it—at the point of impact. That means greater satisfaction and more productivity for the end user.
“Our partnership with RichLink allows MedicineNet to serve those concerned about healthcare even better than before,” said MedicineNet President and COO Bob Bancroft. “Not only is the RichLink-enabled version of our content good for our customers, but it’s good for our bottom line, too. RichLink takes content we currently have, creates a new way to sell it, and increases our revenue.”
“We already generate revenue from our MedTerms dictionary,” said Bancroft. “We feel it is important to find as many innovative ways as possible to incrementally increase revenue streams. RichLink does this.”
“We’re excited about our partnership with MedicineNet,” said Sentius CEO Marc Bookman. “Like any best of breed content provider, MedicineNet understood the importance of increasing revenue profitably. They realized that RichLink could enable them to deliver existing content in an editorially compelling way and, equally important, making money.”
About RichLink
RichLink enhances content with rich layers of automatic pop-up information that educate and assist readers without sending them to another web page. Working on a user opt-in principle, RichLink allows readers to simply click on a highlighted term to view an associated pop-up Knowledge Burst™. A RichLink Knowledge Burst™ can contain industry definitions, graphics, interactive surveys and multimedia materials. RichLink requires no plug-ins or desktop software to download and features an improved user interface. Sentius also offers a service that allows companies to add their own relevant content such as product explanations or terminologies.
About MedicineNet
Founded in 1996 by a group of dedicated physicians and high-tech executives, MedicineNet. com produces new healthcare content on a continuous basis from its 70+ network of physicians across the U. S. This network of board-certified physician writers and scientists provides free, proprietary, easy-to-read, and in-depth medical information in a user-friendly, interactive format. For more information, visit www. medicinenet. com.
About Sentius
Sentius Corporation, developer of RichLink, is a privately held business to business Internet software and services company dedicated to creating solutions that make communication and commerce more efficient and productive. The companyÂ’s software and services are based on RichLink, a patented database linking and embedding technology that automatically adds rich content to Web sites, extranets/intranets, and knowledge bases. Online publishers and corporations use RichLink to automatically embed layers of additional, relevant content that instantly pop-up at the readerÂ’s request. Pop-up content includes terminology, foreign language definitions, images, graphics, audio, and video. Sentius is located in Palo Alto, Calif. For more information, visit www. richlink. com.
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