HEADS ARE TURNING...
CELEB COLORIST NELSON CHAN CHANGES HOLLYWOOD FROM BLONDE TO BLACK AND BACK, INCLUDING SARAH MICHELLE GELLAR AND DEVON AOKI
(PRWEB) December 5, 2003 -
Beverly Hills colorist Nelson Chan inspires color confidence. When actress Sarah Michelle Gellar and runway regular Devon Aoki wanted to make dramatic changes in their hair color, they called Nelson Chan. In appearance-obsessed Hollywood, Chan is known for color techniques that create radical shade shifts without causing irreparable hair damage. His secret formula combines: hair analysis; semi-permanent tints; no-heat highlighting; and the new ionic conditioning treatment.
Chan guided longtime client Gellar through four changes of color in a period of three months. “Sarah loves to experiment with her look,” states Chan. “She began blonde, then wanted to go to medium brown. Soon, we returned to medium blonde, but then went back to medium brown with the addition of highlights and, finally, we’ve ended up with a light blonde.”
Petite, exotic beauty Devon Aoki entered the salon a blonde and left a brunette. Both women received the new ionic conditioning treatment post-process to keep their hair ready for close-ups. “In print work, hair has to stand up to constant styling and heat damage caused by heavy products and hot blow dryers,” explains Chan. “Devon’s hair would be in danger of breakage under such constant handling, but the moisturizing and conditioning effects of the ionic conditioning treatment keep her hair in shape.”
Chan explains his method: “Using the new semi-permanent tints, women can ‘try on’ hair colors and change them as they would makeup. If they don’t have a fear of commitment, then I go with no-heat, no-bleach highlighting. The effect is achieved without damaging chemicals or blasts of drying heat.” And when the thermal heat treatment--ionic conditioning--is applied as the final step, hair is healthier after processing than prior to the treatment. Ionic conditioning involves the following steps: after a cleansing shampoo, an ionic product containing HRC (Hair Renewal Complex) conditioning spheres suspended within a creamy conditioning base is applied to sectioned hair. Next, a heated (80-100 degrees Celsius) flat iron is passed over the hair, allowing the creamy base to penetrate the hair shaft and preparing it to properly absorb the ingredients from the HRC spheres, while infusing natural moisture and shine factors into the hair. The heat also dissolves the spheres, which go deep into the hair’s structure for maximum conditioning benefits. Once inside the shaft, these spheres target areas of damage and broken bonds and begin their repair work. Finally, a rinse and quick dry leaves hair smoother, softer, and shinier. The entire process takes only 30 minutes, with blow-out or styling time additional. The cost is $60 for short hair, $70 for medium to long hair, and $80 for very long hair with results lasting for up to one month.
Chan comments, “The ionic conditioning treatment is also perfect for those who went wild for the Japanese straightening treatment and got more than they expected – dry, brittle hair.” To make this new Asian treatment widely available in the US, Chan recently founded ISH haircare, a Los Angeles-based company that distributes the treatment and will soon debut a new line of home haircare products to maintain its effects plus help repair severely damaged hair.
For more information about Chan or the ionic conditioning treatment, please call Nelson Chan at 310-989-8828. Chan works at Estetica hair salon, which is located at 9635 Brighton Way in Beverly Hills.
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