IGIA Announces Newest Product Natural 100(TM) and TV Infomercial
Monday June 26, 7:15 pm ET, organic Swiss formulated cleaner TV infomercial set for launch.
New York, NY (PRWEB) July 1, 2006
IGIA, INC., (OTC: IGAI. OB - News), a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items, announced today it is introducing and exclusively selling Natural 100(TM), a natural multi-purpose household surface cleaning product developed in Switzerland. IGIA plans to market and sell Natural 100(TM) directly to consumers using its newly created short-form television infomercial, Internet and print media, including its www. naturalonehundred. com website.
As part of IGIA's strategy to generate new product sales and replace mature product offerings, Natural 100(TM) extends IGIA's lines of home care products. To give Natural 100(TM) customers greater value, IGIA will extend a free offer for other Natural 100 cleaners and the opportunity to participate in a convenient continuity program to ensure customers have a steady supply of the everyday use Natural 100(TM) cleaning solution.
Avi Sivan, CEO of IGIA, Inc., stated, "We are pleased to introduce Natural 100(TM) to homes across America where customers want a new cleaning concept for a healthier environment. We have created a television show that presents the special qualities of Natural 100(TM). Thanks to our live streaming video technology, we can transmit our commercial demonstration online to our web audience. We see potential for Natural 100(TM) to quickly become our continuity sales leader and an item that could appear nationwide on store shelves next year."
About IGIA
IGIA, Inc., through its wholly-owned subsidiaries, is a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items. Its globally recognized portfolio of brands includes IGIA® and the registered proprietary As Seen On TV(TM) logo. The IGIA name ranks amongst the most recognizable personal care brands as cited by an industry publication. In addition, IGIA markets and sells products through TV infomercials, mass-market retailers, specialty retailers, catalogs and through http://www. igia. com (http://www. igia. com).
This press release contains forward-looking statements. The words or phrases "may," "intends," "expects," "estimate," "indicate," "plans," "anticipates," "could," "if," "will," "should" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include: (a) whether IGIA and/or Tactica will obtain additional financing to adequately operate and resolve post-petition administrative expense claims following Tactica's reorganization plan becoming effective on March 28, 2006; (b) whether IGIA will have adequate credit card activity processing capacity and terms with major credit card companies and a credit card processor upon which IGIA's direct response sales operation is dependent; (c) other factors set forth in IGIA's periodic reports and registration statements filed with the Securities and Exchange Commission, which may be reviewed by accessing the SEC's EDGAR system at www. sec. gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. IGIA cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, IGIA does not undertake, and IGIA specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
Contact:
IGIA, Inc.
General Counsel:
Paul Greenfield, 212-575-0500 x134
Source: IGIA, Inc.
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