Vialogix-designed Web Site for Creatas Included in Jakob Nielsen Study
Usability guru Jakob Nielsen named the Creatas web site, designed by Charlotte-based Vialogix, in his new report, Usability Return on Investment.
(PRWEB) January 11, 2003
CHARLOTTE, NC – January 7, 2003 – Usability guru Jakob Nielsen named the Creatas web site, designed by Charlotte-based Vialogix, in his new report, Usability Return on Investment.
“We have been recommending Nielsen’s advice to our clients since 1995,” said Rob Norris, founder of Vialogix. It is a great honor to be included in this ROI report, because it demonstrates exactly what we try to achieve with every site we build – cost savings or increased sales. Our development process combines business goals and user inputs with videotaped usability sessions to show clients how people really use the web. The Creatas site is a good example of our work increasing online sales by improving the user experience.”
Vialogix solved project goals for Creatas that included increasing web sales, attracting new customers, increasing the conversion rate from browsers to buyers, and shortening the sales and purchase cycle. The design team developed a persistent tool palette at the top of every page to handle common functions such as Search, Shopping Cart and Account Info.
Today the dollars spent at www. creatas. com are up over 147% since the redesign. Overall visitor sessions are up 131% since the launch of the site.
Nielsen’s report discusses how usability “will become more widely recognized since the return on investment is much bigger than almost any other investments that can be made in Internet projects”. Their findings show that “we are nowhere near the point of diminishing returns, so sites that invest more in usability will become even easier to use and will sell even more”. The full report is available at: http://www. nngroup. com/reports/roi/ (http://www. nngroup. com/reports/roi/)
About Nielsen Norman Group
Nielsen Norman Group is an expert on corporate culture and the human-centered product development process. Jakob Nielsen, Ph. D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Until 1998 he was a Sun Microsystems Distinguished Engineer.
Dr. Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 69 United States patents, mainly on ways of making the Internet easier to use. For more information, visit http://www. nngroup. com/ (http://www. nngroup. com/)
About Vialogix Communications, Inc.
Vialogix is a human-focused Web development company in Charlotte, N. C. Vialogix focuses on web-based solutions, like e-commerce, Web-enabled applications and comprehensive database solutions that enable clients to reduce business costs and increase their sales. Vialogix clients include Bank of America, Wachovia Corporation, Novant Health, Springs Industries, National Gypsum Co. and First Citizens Bank.
For more information, visit http://www. vialogix. com/ (http://www. vialogix. com/).
Contact:
Rob Norris
Vialogix Communications, Inc.
Rnorris@vialogix. com
704/370.0550
