Sweet Baked Goods Experience Slow Comeback After Low-Carb Fallout
New market research analyzes the $12 billion market for packaged products sold at retail, fighting to return to the good graces of consumers.
New York, NY (PRWEB) December 12, 2005
After suffering in the wake of consumer fallout during the low-carb craze, the retail market for prepared sweet baked goods has begun to creep out of a four-year sales slump, according to The U. S. Market for Sweet Baked Goods, a new report from market research publisher Packaged Facts, a division of MarketResearch. com.
Packaged Facts projects the sweet baked goods market, which includes shelf-stable, refrigerated, and frozen cookies, pastries, snack cakes, cakes, doughnuts, pies and muffins will grow modestly over the next five years and reach $12.2 billion by 2010. Between January 2004 and May 2005, the market saw a flurry of activity in terms of new product introductions, including 419 new products with 1,254 SKUs introduced across various categories.
While promises of indulgence, convenience, and health topped the list of new product claims, ad spends show a clear deviation from targeting traditional markets and an emphasis on moving flagship products into uncharted ethnic and generational niches as marketers scramble to regain their footing in a saturated marketplace.
“This is a fiercely competitive market, and it has grown more so when you take into account the soaring popularity of upscale supermarket in-store bakeries and high-profile doughnut chains, which are actively developing a cult-like following and taking sales away from the retail prepared sector,” said Don Montuori, the publisher of Packaged Facts. “With the demise of low-carb, smart marketers are now refocusing their energies on the indulgence desires of Baby Boomers by developing decadent, yet ‘healthy,’ baked goods that fall into their favorite buzzword categories: gourmet, natural, organic, low-sugar, and low-fat.”
The U. S. Market for Sweet Baked Goods examines key product innovations; delves into advertising and promotional trends; offers competitive profiles of industry leaders (and up and comers); analyzes the internal and external competitiveness of the market; and looks at consumer trends and behaviors surrounding sweet baked goods. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: http://www. packagedfacts. com/pub/1097887.html&xs=r (http://www. packagedfacts. com/pub/1097887.html&xs=r). It is also available at MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch. com.
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